SBA-Approved Digital Marketing Agency, 87% Margin

SBA Pre-Approved Digital Marketing Agency Financial Services 87% Margin
Listing ID: WSEB23

Overview
This is a nearly 20-year-old performance marketing agency specializing in financial services lead generation, a high-barrier digital niche. With 500+ buyers onboarded to its pay-per-lead marketplace and 40+ long-term clients, the business operates leanly with low overhead and strong recurring demand. A 6-month founder transition is included for continuity.

Asking Price: $5.6M
TTM Revenue: $1.5M
TTM Adjusted EBITDA: $1.4M
EBITDA Margin: 87%
Valuation Multiple: 4×
Industry: Digital Marketing / Lead Generation
Business Model: Pay-per-lead; Financial Services Focus
Buyers Onboarded: 500+
Clients: 40+ long-term, multi-year relationships
Overhead: $15K–$20K/month
Turnkey: Yes, with 6-month founder support
Online: Fully Digital
Years in Business: 20 Years+

Growth Opportunities
The lead-gen marketplace model offers immediate scalability by onboarding additional buyers and expanding into adjacent verticals beyond financial services. The existing infrastructure supports increased lead volume without significant cost increases. There is also potential to enhance monetization through tiered pricing, data enrichment services, or tech-enabled automation. Strategic partnerships or platform integrations could further expand reach and drive enterprise-level client acquisition.
Exit Advisor Takeaway
This opportunity offers highly efficient cash flow (calculated EBITDA margin: ~87%), sustained by minimal operating costs and high client stickiness in a compliance-intensive niche. The lead-gen marketplace model, with over 500 buyers already integrated, may allow for future passive scalability. The longevity in a difficult-to-penetrate vertical adds value, but future growth may depend on expanding distribution channels and technology. While the business is operationally lean and mature, its appeal lies in consistency and sector focus rather than aggressive growth.