Profitable 4-Year Old Hunting eCom Brand

Business Overview



Founded: July 2021

Niche: Trail Cameras & Binoculars for hunting/outdoor enthusiasts and heated jacket

Model: 100% dropshipping (7–10 day fulfillment)

Target: U.S. hunters (14.4M+ market size)

Sales Channels: Shopify + Google Ads

AOV: $170

Net Profit Margin: 14% (4-year average)

Avg Annual Net Profit: $98,663

Workload: <30 minutes/day (largely automated)

Email List: 23,600+ highly targeted outdoor buyers

Included: Store, domain, email list, VA, supplier, SOPs, 1-year support, non-compete

About the Brand
Brand is a niche outdoor eCom brand focused on hunting tech — mainly trail cameras and binoculars. The hunting niche is evergreen and growing steadily, with 20 years of rising interest in trail cameras (per Google Trends). We offer a lean catalog of 5–6 proven products and work with reliable Chinese suppliers for smooth operations and consistent margins.

Why brand Stands Out
Evergreen & Growing Niche: Hunting isn’t a trend — it’s a lifestyle. Trail cameras have rising demand year-over-year.
4 Years in Business: Outlasting 90% of eCom stores shows strength and profitability.
"Set It & Forget It" Traffic: All traffic comes from stable Google Ads — low maintenance, unlike Facebook or TikTok.
Seasonal Profit Peak: 90% of sales come in Q4 (Oct–Dec), making it a powerful seasonal cash machine.
Automated: A VA handles customer service, order checks, and supplier communication. Daily work is minimal.
Strong Reputation: Our supplier praised our VA as the most reliable they've worked with among 20+ brands.

Email List = $46,000+ Value
We have a list of 23.6K niche buyers. Even passive email flows drive 5% of sales. Valued at ~$2/email — an untapped growth asset.

Financial Summary

AOV: $170

Avg Annual Net Profit: $98,663

Net Margin: 14%

Traffic: Google Ads

Upsells: Post-purchase upsells contribute 10%+ of revenue
We’ve maintained healthy profit margins (13–15%) with minimal effort due to managing multiple stores. A new owner can scale significantly with added focus.

What You Get

Shopify store + full ownership

5–6 winning product listings

VA contact & SOPs

Supplier contact (offers 5–10% discount)

23.6K+ email list

Post-purchase upsell flows

1-year support via email/WhatsApp

Signed non-compete

Growth Opportunities
Add New Traffic Channels: Facebook, TikTok, Instagram, Pinterest, influencers
Expand Geographically: Canada, UK, EU, Australia, NZ — all prime hunting markets
Leverage SEO/Content: Create blog posts, rank for high-buying keywords
Product Expansion: Add accessories, bundles, subscriptions, and related outdoor gear

Seller Support

1 year of direct support (email & WhatsApp)

Strategic advice for Q4 scale

Option to retain our A+ VA

Final Note
This is a rare opportunity to acquire a 4-year-old, profitable, automated eCom store in a growing niche. Visionner is built to scale, Q4-ready, and ideal for anyone wanting cash flow with minimal hands-on work.