eCommerce/Distribution - Commuter Focused Cycling

Offered for sale is a Canadian-based company specializing in high-quality, commuter-focused cycling gear designed for urban professionals. Founded in Calgary in 1999, the company began with the invention of the "bike suit bag," a hybrid garment bag and bike pannier aimed at eliminating the sweaty back and wrinkles associated with commuting in traditional work attire. This innovation laid the foundation for the company's mission to make bike commuting more accessible and practical for professionals. In 2010, the business began focusing on expanding the brand and refining its product offerings. The brand has grown into a recognized name in the cycling community, known for its commitment to quality, functionality, and sustainability. The company is headquartered in Vancouver, British Columbia, and serves a global community of bike commuters .

The product line includes a range of panniers, backpacks, and accessories designed specifically for bike commuters. Their products are known for their durability, thoughtful design, and use of sustainable materials. For instance, the company utilizes recycled fabrics and partners with Bluesign-certified manufacturers to ensure environmentally responsible production practices. The company's mission is to design and manufacture the world's best hybrid gear for commuting on two wheels, aiming to remove barriers for bike commuters and foster a united global network of riders. Their products are designed with a commuter-first approach, focusing on functionality, organization, and intelligent off-bike carry options.

Products are manufactured in a bluesign certified factory in Indonesia and shipped to 3PL warehouses in Canada and the USA. Products are sold retail through US and Canadian Shopify sites, Amazon. Products are also sold wholesale in bulk to outdoor retailers like REI and MEC.

Included in the sale:

- Primary website domain properties and related online stores including the sites connected to the US and Canadian Shopify sites.
- Other owned, related domains
- Active Amazon selling accounts (Amazon, Amazon, Amazon and other Amazon marketplaces.
- All social media accounts (Facebook, Instagram, X, youtube channel, pinterest)
- All customer mailing lists
- Wholesale customer accounts (Ex: REI & MEC) and related information and data
- All digital assets including photography, videos, logos and graphics
- USA and Canada trademarks