SBA Pre-Qual eCom Brand / Printer Ink & Toner

Broker presents an SBA Pre-Qualified, well-established eCommerce Brand specializing in Premium Printer Consumables. For more than 18 years, this company has served retail customers across the United States with OEM and compatible ink and toner cartridges, imaging drums, and printer supplies. Their reputation for reliability, consistency, and fair pricing has helped them maintain a large base of loyal repeat customers without relying on third-party marketplaces. This company operates as a pure-play eCommerce reseller, offering one of the widest product selections in the printer consumables market. They carry both OEM and Compatible Products, with compatible cartridges accounting for a significant portion of sales and higher profit margins.

Average Order Value (AOV) holds steady at around $146, supported by a customer database of more than 650,000 users. With approximately 7,700 SKUs across major printer brands, the company has positioned itself as a one-stop shop for consumers seeking affordable, dependable printing solutions. Despite its scale, the business requires minimal owner involvement. The current ownership team dedicates fewer than 5 hours per week to oversight, while a full operations staff and in-house IT systems handle all day-to-day activity.

Operating from a spacious 20,000-square-foot warehouse, this company has optimized its logistics to ensure efficient inventory management and distribution. The warehouse processes between 1,700–1,900 direct shipments and roughly 560 drop-ship orders weekly, averaging about four products per order. Inventory typically ranges between $900,000 and $1 million, supported by a mix of U.S. and overseas suppliers.

Key Valuation Points
• SBA Pre-Qualified
• 18-Year-Old Business
• 67% Repeat Customers
• $146 Average Order Value
• 20,000 Sq Ft Warehouse Facility
• Bizrate Circle of Excellence Platinum Rating
• $900K-$1M Inventory Levels
• Steady Revenue with No Seasonality
• 7700 SKUs
• 2,400 Orders per Week
• 657,052 Customer Database
• ~5 Hours/Week

Their marketing approach is anchored in pay-per-click advertising across major platforms like Google and Microsoft, augmented by automated email campaigns that sustain a steady flow of customer engagement. Automated email campaigns are sent to their established customer base every 4 weeks, featuring rotating coupons and loyalty incentives that encourage larger, recurring orders. The business also maintains a strong online reputation, holding a Platinum Circle of Excellence rating from a leading review platform and an A+ BBB rating for service quality.

There is no outside marketing agency or third-party management involved. Their long-standing automation systems handle campaign creation, optimization, and reporting with remarkable consistency. A long-tenured staff of more than a dozen full-time and part-time employees manages fulfillment, customer service, IT, and purchasing. Automation runs deep throughout operations, from order routing and invoicing to shipping and returns, all integrated through a proprietary in-house system. Customer support is handled by a U.S.-based team that uses phone, chat, and shared email queues to respond quickly to customer needs.



WC 3849