E-Commerce Retailer of Pool & Outdoor Products

Description:
The Company is primarily a business-to-consumer (B2C) online retailer offering high-end pool and spa products, saunas, automotive care, lawn care equipment, and outdoor goods. The Company sells its products through various online platforms, with additional in-person retail and maintenance & installation services provided via a physical storefront. In 2024, the Company's owners acquired another entity that performs pool-building and is expected to be included in the sale of the Company.

Key Aspects:
• In 2024, 98% of the Company’s revenue was generated through e-commerce channels, with the remaining 2% coming from its physical retail location.
• From 2022 to 2024, the Company's revenue grew at a compound annual growth rate (CAGR) of 18.1%.
• Management estimates the Company's inventory value to be approximately $2-3M at any one time.
• The Company holds limited authorized dealer status for several brands.
• Products are listed on the Company website, as well as several third-party sites, including Amazon, Walmart, and eBay.
• Management expects the Company's two physical retail locations to produce 5% of revenue in 2025.

Opportunities:
• Capitalize on the Company's recent acquisition to bring local pool building services in-house and grow the Company's profit margins.
• Expand product lines to support continued growth and enhance customer offerings.
• Increase recurring revenue by converting pool installation customers into ongoing service clients.
• Develop additional exclusive brand affiliations to strengthen the Company’s online presence and differentiation.
• Leverage the Company's 2024 designation as a TORO and Bad Boy Mowers dealer to grow the Company's image and services in the backyard amenities and products market.

Headquartered:
• Northeast, US

Current Markets:
• The Company primarily serves the pool and spa market, with additional offerings in the automotive care and backyard power equipment segments, reaching customers throughout the US.

Real Estate:
• The Company operates from two locations, a 14,000 sq. ft. location and a 1,200 sq. ft. location, each owned by unrelated third parties.
• Management notes that the leases may be transferred to new ownership.

Shareholder Ownership:
• The Company is owned by two partners who would like to pursue other unrelated ventures.
• The owners are open to a variety of deal structures and are available to remain with the Company for a predetermined period to facilitate a smooth transition to new ownership.