High Demand Amazon, Medical, and Safety Supplies

Broker presents an eCommerce company that has found enormous success and profitability by giving their audience what they want and need: common, high-demand everyday products that are used by millions and represent some of our most evergreen items sold year-around. Focusing on supply-related products, the company has excelled at SEO research which gives them a firm understanding of the type of items people are looking for on a regular basis, and that have lower-thanaverage competition.

It’s been a winning formula that has enabled the company to expand to more than 1,000+ active SKUs across multiple niche categories, including supplies for packaging, office use, medical care, pets, cosmetics and baby care. With a modest Average Order Value of $27, this five-year-old company has seen sales soar past $7 million in gross revenue. This has enabled them to innovate and launch six of their own branded products, giving them an even stronger edge over competitors.

Sales are focused on Amazon, gaining easy access to the millions who use that marketplace and have found their essential everyday products and rapid shipping through Fulfillment by Amazon to be an unbeatable combination.

Even more important for a prospective buyer, though, is that the company has diversified its sales channels. The company’s Shopify website now makes up a rising percentage of their sales, while investments in platforms such as eBay is starting to pay off, since they now get 8,000+ unique monthly visitors there. The company sells to both individuals and wholesalers, giving them an impressively diverse customer base. Their typical customer is either a single buyer or a small business that purchases from them.To keep their customer base on board, the company consistently launches new products in different niche categories each month.

This has been a very lucrative strategy for them. Gone are the days when eCommerce companies needed a highly specialized product that buyers couldn’t find at their local store. The phenomenal increase in online purchasing, including on mobile apps, means buyers are not just shopping for unique items anymore. Virtually every imaginable SKU, no matter how common or easy to find, is getting purchased today on sites such as Amazon and eBay. eCommerce sites can focus on items that people need, use regularly, and rely on, and find a massively receptive audience in doing so.

Some aspiring entrepreneurs may wonder how to differentiate their business and make it stand out if they’re selling ordinary items. Those entrepreneurs would be wise to read up on this company’s playbook. They set a high standard for eCommerce sites that sell multiple everyday items, demonstrated creativity in how to capture a loyal audience, and now have positioned their brand for some impressive scale opportunities moving forward.

Rather than selecting items at random, they did intensive SEO research on which products were in high demand with low availability online, then launched a wide variety of SKUs that are essential to most of us, used on a daily basis, and appeal to a large group of consumers for both DTC and B2B sales.