Baby Hat Company / No Tariff Issues / 2 Brands

Broker presents a 16-year-old baby and newborn hat company operating under two distinct and well-established brands, each serving different segments of the market across both eCommerce and wholesale channels. This business has built a strong global following by offering adorable, high-quality, and uniquely designed products that consistently delight customers.

The eCommerce Brand has a diversified presence across Shopify, Amazon, and Etsy. The company sells a wide variety of newborn, baby and toddler hats, all with customization opportunities. The vast majority of products sold via ecommerce are fully personalized.

The success of the eCommerce Brand allowed the company to parlay that success into a growing wholesale division. This division includes a specialty line of newborn beanies crafted from authentic hospital-grade material — a unique differentiator — now sold in over 500 retail locations nationwide, including boutique baby stores and hospital gift shops. The company’s wholesale catalog is chocked full of unique designs that keep the retailers and their customers coming back for more. The wholesale business is sold via Sales Reps around the country, at Trade Shows, and via [ external link ] as well as similar wholesale websites that retailers use to find products to sell in their stores.

A key competitive advantage of this business is its domestic production. All products are designed and manufactured in the United States, making the company completely insulated from Chinese tariffs and global supply chain volatility. This U.S.-based model ensures fast fulfillment, consistent quality, and higher retained margins.

Each product is sold under a proprietary brand and stocked on hand, allowing for quick turnaround and high customer satisfaction. The company offers more than 500 SKUs, with seasonal and evergreen products generating strong year-round sales. With an average DTC order value of $23 and a wholesale average of $350, the current revenue mix is 60% wholesale and 40% DTC. The product line remains especially popular as gift items for expecting parents.

Key Performance Indicators of this business include
• Not Subject to Chinese Tariffs
• Etsy Rating of 4.9
• 60% Repeat Order Rate
• Sale Includes 4 Embroidery Machines, Multiple Workstations, and All Inventory
• Average Order Value - $350 (Wholesale), $23 (DTC)
• 500+ Active SKUs
• 60% B2B / 40% DTC Revenue Split
• Multi-Channel Sales Footprint: Shopify, Amazon, Etsy
• 5,994 Instagram Followers
• 100% Stock Inventory Model

This company is run entirely by the owner with no employees. It is a highly manageable operation that can be run from a garage, home office, or small commercial space. Inventory levels are kept at or above $50,000 to meet steady demand, and the systems in place allow for straightforward day-to-day operations.

Currently, neither brand is supported by paid advertising — presenting a major growth opportunity for a new owner. With the foundation already in place, the business is poised for immediate scale through digital marketing, influencer partnerships, and performance-based ad campaigns.

The sale includes thousands of professionally produced assets, including high-quality lifestyle photography and video content that has historically driven strong engagement and conversions.

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