Crypto Newsletter. 230,000 Subscribers
Summary.
Valuable business built by a well-known business name with a previous 9-figure exit. The client's business is one of the most established email newsletters in the "crypto" space being read by a "who's who" of funds, crypto VC firms, executives from crypto and blockchain and even policy makers (government). This business runs entirely with one person working part-time and is fully absentee to the Owner. The newsletter is published 1x per week (but ready to scale up to 2x for even more advertising revenues). There is no marketing, advertising or business development activities. The publication grows organically as content is shared and is well referenced and well liked. When the owner was involved the business was seeing just shy of $500,000 annually with a then smaller subscriber list. Fantastic growth potential. Recommended: research "newsletter operator" content to rapidly understand how newsletters are one of the primary business assets of today due to Google changes impacted by AI.
Fully online business run on the popular Substack and Beehiiv platforms. 1 contractor (not employee) writes the weekly newsletter and responds to inbound advertising requests. No other work involved in the current model. Though the low-hanging-fruit is of course in switching to a 2x weekly publication and adding in a commission-only sales rep for advertising/sponsor outreach. US based company.
Support.
The current editor (who is also a co-founder) can remain involved fur a full training period and even help hire and train his replacement, or the new owner. Full support to ensure maximum business understanding and success. That being said, a "Newsletter Editor" is a common role with many, many qualified applicants that can be hired in.
Competition.
Research "newsletter operator" to quickly understand the business model. That industry content can help quickly highlight the competition, market and growth opportunities.
Growth.
1. Add in a sales outreach (by email and LinkedIn) to past and other advertisers either directly as Owner-Operator or by hiring a commission-only ad sales rep. 2. Expand to a 2x weekly publication which doubles the ad/sponsorship opportunities. 3. Partner with funds, VCs, courses and services relevant to crypto for significant revenue share.
Why Selling.
Well known founder has a larger business as his focus.
Financials (USD)
Asking Price $800,000
Cash Flow $400,000
Sales $450,000
Deal Terms
Represented by broker? Yes
Buyer Fee? No
Seller Financing? No
Willing to co-broke? Yes
Principals only? Available On Request
Franchise? No
Management will stay? Yes
Relocatable? Available On Request
Real Estate? No
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