27-Year Local Print & Online Newspaper

Broker presents a Hyper-local Lifestyle Media company that has operated for more than 27 years and has been under current ownership since 2018. This print and online newspaper publication serves a defined group of affluent suburban communities and has become the primary source for positive, community-focused coverage. Their editorial mission centers on quality-of-life stories, local businesses, schools, the arts, events, and civic life, which has built deep trust among readers, advertisers, and local leaders alike. The brand enjoys strong name recognition in its market and maintains a consistent presence across print and digital channels, supported by a lean structure designed for steady cash flow and long-term stability.

The print publication is distributed directly to approximately 21,000 households per issue via guaranteed mailbox delivery, with 11 issues per year averaging 32 pages. This dependable distribution model has driven advertiser loyalty, with more than half of advertisers committing to full-year placements and many returning issue after issue. The business typically works with 40 to 60 advertisers per issue, spanning healthcare, real estate, restaurants, professional services, non-profits, and local institutions. Ad spend is well diversified, with no single client dominating revenue, supporting durable earnings, and reducing concentration risk.

Key Valuation Points
• 27-Year Media Brand
• 85% Organic Traffic on Digital Side
• $420K+ Annual Revenue
• 21,000 Monthly Print Circulation
• 4,500 Newsletter Subscribers
• 35%-40% Newsletter Open Rate
• Under $1,500 Editorial Costs Per Issue

Monthly website traffic ranges from roughly 20,000 to more than 55,000 unique visitors, with organic search and direct traffic accounting for about 85% of visits. Year-to-date page views exceed 1.7 million, reflecting strong engagement for a local publication. The business also operates a twice-weekly opt-in email newsletter with approximately 4,500 subscribers and a consistent open rate of 35%-40%. Sponsored digital content has expanded rapidly over the past several years, growing from under $20,000 annually to projections exceeding $80,000, while requiring virtually no additional operating expense. This has resulted in digital margins exceeding 90%, making it one of the model's most attractive features.

There are no long-term leases, no inventory, and no salaried payroll. Editorial, design, sales, and contributors all operate on a contractor or commission basis, keeping fixed costs extremely low. Editorial and design expenses average under $1,500 per issue, while ad sales are handled by experienced commission-only representatives who have been with the business for more than six years. The owner has successfully managed the company while spending extended time abroad, demonstrating that the business can operate remotely with established systems and routines in place.

This opportunity offers clear paths for a new owner to increase earnings without changing the core product. Adding sales coverage in underserved neighborhoods, expanding special advertising sections, increasing digital ad sales against existing traffic, or replicating the proven publication model in nearby communities could all drive meaningful upside.


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