Photo Filter App with Subscription Revenue

For sale is an iOS app that helps users edit photos using unique filters, presets, background remove and photo retouching all in one app. The app was launched in January 2020 and has generated a total of over 2,350,000 downloads and $1,185,000 in net revenue. The app is available worldwide and uses a subscription monetization model.

Highlights & Key Assets:

o Unique functionality only available in this app compared to other preset apps: 1) applying any preset without Lightroom. Just select preset and apply (our own script). 2) automatic background changer, automatic animation creating from any photo. Just select effect and apply (our own script). 3) automatic photo retouching. Just select and press apply (our own script). 4) education course - Lightroom Mobile first steps. Unique lessons for beginners in LR (our own course).
o 15K reviews and 4.7 rating.
o Monthly Downloads: 97,000
o MAU: 125,000
o DAU: 4,500
o Average user lifetime is 3 months.
o This app has good trust from the AppStore and gets strong organic installs (month by month) so it will continue to produce revenue even without paid user acquisition.
o More paid UA will help increase revenue and profit.
o Specific growth potential - after iOS 14.5+ was released more than 80% of users were from Google UAC campaigns. The owners got good results from this channel, but had already paused it before using SkadNetwork. For FB, Value optimization may be the key performance feature, as they have good LTV for paid users.