CPG Multi-Exit Founders: Scaling New Iconic Brands

We are a natural lifestyle company helping people live healthier lives with natural home & personal care products that outperform toxic national brands. Our new generation of high-performance consumer products delivers vastly superior cleaning performance while being nontoxic, safe, and free of synthetic petrochemicals.

Our journey began by re-engineering product formulas from the ground up, using botanicals instead of petrochemicals, to create our new brand of home care products that are both safer and stronger.

In a 3,000-store Walmart private label test market, over 2 million units were sold to 500,000 consumers, generating $5.3M in sales with a remarkable 72% repurchase rate. Positioned against billion-dollar brands like Tide®, Windex®, and Dawn®, our formulations sold to everyone, not just green buyers who reflect only 3% of the market.

Today, our Home Essentials—a 3-pack of botanical-based kitchen, glass, and bathroom cleaners—offers a superior clean and a safer experience for health-conscious families.

Looking ahead to 2026, we launch Sanitizing Laundry Detergent, the first home detergent to kill 99.9% of bacteria in a home washer—it's the most significant advance in laundry care in 70 years.

Key Highlights:

• Multi-exit founders (Apple's Safari, Fiji Water, Martha Stewart Everyday)
• First botanical products that outperform toxic national brands.
• First Sanitizing Detergent to kill 99.9% of bacteria in a home washer.
• $5.3M in sales in a nationwide 3,000-store Walmart test market.
• $2.5M invested by management & insiders.
• Forecast to grow to $130M/yr in 60 months

Business is more than a product company; we are a mission-driven force helping to clean up the chemical legacy harming American families for generations. Join us in building a nationwide movement toward safe, effective cleaning for a healthier life