Leading Executives in Appliance Repair
Sharena Ali
Chief Executive Officer, Cinch Home Services
Sharena Ali became CEO on October 29, 2024, charged with scaling Cinch’s home warranty platform and CX; under her tenure, Cinch earned 2025 Stevie Awards for customer service and multiple 2025 ConsumerAffairs Buyer’s Choice awards.
Michael Beaudoin
Chief Executive Officer, Housecall Pro
Michael Beaudoin leads one of the most widely used field-service operating systems for home services (including appliance repair), supporting 45,000+ businesses and 180,000+ pros; he became CEO following new investment to accelerate growth.
Bill Cobb
Chairman & Chief Executive Officer, Frontdoor, Inc. (American Home Shield)
Bill Cobb, Chairman and CEO, is steering Frontdoor’s tech- and contractor-network transformation of American Home Shield and the Frontdoor app; insider filings in March 2025 reaffirm him as CEO.
Robert Coolidge
President & Chief Executive Officer; President, Parts Town Residential, Encompass Supply Chain Solutions (a Parts Town Unlimited company)
Robert Coolidge is President & CEO of Encompass and President of Parts Town’s residential division; he’s expanded OEM parts distribution and 4PL services, securing 2025 parts partnerships (e.g., IKEA/De’Longhi/SMEG) after Parts Town’s 2022 acquisition.
Frank Gelbart
Chief Executive Officer, ServicePower
Frank Gelbart has led ServicePower since 2018, growing its SaaS field-service platform used by GE Appliances, LG, Hisense and others to manage both employed and contracted workforces.
Shane Hansen
Chief Executive Officer, Sears Home Services (A&E Factory Service)
Shane Hansen is listed as CEO and is overseeing the legacy A&E Factory Service network that services multiple OEMs nationwide.
Evan Iverson
Senior Vice President & Chief Operating Officer, Frontdoor, Inc. (American Home Shield)
Evan Iverson was promoted to SVP & COO effective August 1, 2024, now leading tech integration and day‑to‑day operations over a 16,000‑firm contractor network serving AHS and Frontdoor members.
Glenn Lewis
President, Mr. Appliance (Neighborly)
Glenn Lewis was named President in May 2024 to drive growth for North America’s leading appliance repair franchise system within Neighborly’s portfolio.
Phil Mause
Chief Commercial Officer, Marcone Group (now mSupply parent)
Phil Mause joined as Chief Commercial Officer in February 2025 to lead sales and marketing across Marcone’s expanding appliance/HVAC/plumbing distribution platform.
Kevin Nolan
President & Chief Executive Officer, GE Appliances, a Haier company
Kevin Nolan, President & CEO, is reshoring manufacturing and elevating service with the Bodewell consumer care brand; in 2025 GEA announced a $490M laundry plant and a >$3B U.S. investment plan.
Gabi Peles
Chief Executive Officer, Puls (acquired by Super)
Gabi Peles, CEO since 2021, led Puls’ on‑demand appliance repair and home services platform and its November 2024 acquisition by Super to combine warranty claims with same‑/next‑day service delivery.
Alessandro Perucchetti
EVP & President, North America, Whirlpool Corporation
Alessandro Perucchetti serves as EVP & President, North America, overseeing brands (Whirlpool, KitchenAid, Maytag, etc.) and consumer services in the region, recognized for CX leadership in 2024.
Brian Petranick
Group President, Repair, Neighborly
Brian Petranick is Group President, Repair, leading brands including Mr. Appliance, Mr. Electric, Mr. Rooter, and others—setting franchise strategy and shared service standards across repair trades.
Doug Rogers
Executive Vice President, Neighborly General Manager, Neighborly
Doug Rogers, EVP and longtime service-franchise operator, previously led Mr. Appliance for 10+ years and now drives system‑wide operational excellence across Neighborly’s growth team.
Louis Rose
Vice President & General Manager, ServiceBench (an Asurion company)
Louis Rose, VP & General Manager, heads one of the warranty/service management platforms underpinning OEM and warranty-provider repair networks (claims, dispatch, analytics) used in appliances/HVAC.
Tom Rusin
President & Chief Executive Officer, HomeServe North America
Tom Rusin is President & CEO of HomeServe North America, leading both membership plans and HVAC service operations after Brookfield’s acquisition of HomeServe plc; he previously oversaw global membership.
Asterios Satrazemis
Chief Executive Officer, Marcone Group (parent rebranded mSupply in 2025)
Asterios Satrazemis became CEO in late 2024, leading Marcone’s multi‑vertical expansion and 2025 corporate rebrand (mSupply) while maintaining leadership in OEM appliance parts distribution.
Chris Smith
Chief Executive Officer, OnPoint Warranty Solutions
Chris Smith founded and leads OnPoint, an insuretech and warranty services firm connecting brands to service networks; a former Samsung VP of Service and GE Warranty leader, he’s driven rapid growth and industry recognition.
Jason West
Executive Director (Bodewell leadership), GE Appliances, GE Appliances — Bodewell (service brand)
Jason West, an executive director at GE Appliances, helped launch Bodewell in 2024 to offer concierge, single‑call appliance care and to unify GE Appliances’ factory service with an expanded authorized network.
Karl Wiley
Global President & Chief Executive Officer, Allstate Protection Plans (SquareTrade)
Karl Wiley is Global President & CEO, growing Allstate Protection Plans’ device and appliance protection to 140M+ policies and major retail partnerships across North America, Europe, Japan and Australia.
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