Inns, Guest Houses, Bed and Breakfasts Industry Terminology

Our ADR rose to $165 in July after we refreshed the rooms.; Offering a full-breakfast package helped lift ADR without discounting.; OTA promotions reduced our ADR by 8% last quarter.

We added a ramp and visual fire alarms to improve ADA compliance.; The ADA-compliant room’s bathroom has grab bars and a roll-in shower.; Train staff on ADA guest service to ensure compliance and comfort.

Our 21-day APR is nonrefundable but 15% cheaper than BAR.; The APR boosted shoulder-season bookings by encouraging early commitment.; Make sure APR terms are clear in your booking engine to reduce disputes.

Weekend events increased our ALOS from 1.6 to 2.3 nights.; Set a 2-night minimum to raise ALOS during peak foliage season.; Packages with late checkout can nudge ALOS up subtly.

Upselling late checkout and picnic baskets grew ancillary revenue.; We added bike rentals to diversify ancillary revenue.; Gift shop sales and wine tastings contribute to ancillary revenue.

Keep BAR public and unrestricted to anchor your rate structure.; Our BAR calendar reflects local demand and events.; Rate parity requires OTA prices not undercutting BAR.

We integrated the IBE with our PMS to sync rates and inventory.; The IBE’s mobile UX improvements lifted direct conversions.; Add promo codes in the IBE to reward repeat guests.

Our average booking window is 18 days, longer in summer.; Flash sales shortened the booking window but lifted occupancy.; Monitor booking window shifts to adjust pricing and staffing.

With current costs, our break-even occupancy is 58%.; Raising ADR by $10 lowered our break-even occupancy.; Use break-even occupancy to guide low-season pricing decisions.

We offer a 48-hour free cancellation policy except on holidays.; Nonrefundable APRs reduce cancellations but increase risk for guests.; Clear cancellation terms cut chargeback disputes.

Our channel manager prevents double-bookings across OTAs.; Push BAR and availability to all channels via the channel manager.; Rate updates propagate in minutes through the channel manager.

We received a chargeback after a no-show disputed the fee.; Detailed folios and signed policies help win chargeback cases.; Use SCA and clear terms to reduce chargebacks.

Self check-in reduced lines and improved late arrivals.; We set 11 a.m. checkout to allow housekeeping turnover.; Offer contactless check-in via smart locks and pre-arrival forms.

Laundry outsourcing lowered our CPOR by $3.; Tracking amenities usage helps manage CPOR.; Rising utilities pushed CPOR up despite stable occupancy.

Our small group uses a CRS to share availability across inns.; The CRS feeds rates to the call center and website.; Integrate the CRS with the PMS for real-time inventory.

Set CTA on Saturday to protect two-night stays.; A CTD on Friday improved weekend occupancy mix.; Use CTA/CTD sparingly to avoid guest frustration.

Meta campaigns cut CAC below OTA commission levels.; Add email capture onsite to lower CAC for repeat guests.; Compare CAC by channel to optimize spend.

We place a $150 hold as a damage deposit for pet rooms.; Document pre-existing conditions to avoid deposit disputes.; Refund the damage deposit within 48 hours post-stay if no issues.

Loyalty perks and free parking boosted direct bookings.; Our SEO and GBP profile drive more direct bookings.; Offer flexible policies to favor direct bookings over OTAs.

We use an RMS for dynamic pricing tied to local events.; Raise rates as pickup accelerates closer to arrival.; Dynamic pricing lifted RevPAR without discounting weekends.

Despite higher energy costs, EBITDA margin improved.; We track EBITDA quarterly to assess operating performance.; Renovations temporarily compressed EBITDA last year.

Smart thermostats in the EMS cut energy use by 15%.; EMS occupancy sensors reduce HVAC in vacant rooms.; Tie the EMS to PMS for auto setpoints on check-in/out.

We hosted a media fam trip to showcase our new suites.; Coordinate fam trip itineraries with local attractions.; Set blackouts so fam trips don’t displace peak revenue.

Our 30/60/90-day forecast guides staffing and pricing.; Include on-the-books and pickup trends in the forecast.; Weather patterns can materially shift shoulder-season forecasts.

Cross-train front desk to manage concierge requests.; A standard script improved front desk upsell conversions.; Audit front desk cash handling monthly.

We connected to GDS via our channel manager.; Corporate agents booked midweek stays through the GDS.; Maintain rate parity when publishing GDS rates.

Keep GBP photos current to drive direct clicks.; Our GBP messaging captures last-minute questions.; GBP insights show where searchers found us.

Improved F&B margins lifted GOPPAR despite flat ADR.; Track GOPPAR monthly for a truer view than RevPAR.; Cost control initiatives showed up in GOPPAR gains.

We mapped the guest journey to fix pre-arrival gaps.; Journey mapping revealed check-in signage issues.; Add touchpoints for upsells in the pre-stay phase.

Respond to all reviews within 48 hours on OTAs and Google.; Automate post-stay emails to boost review volume.; Use feedback themes to guide room upgrades.

Implement HACCP logs for breakfast prep and storage.; Staff completed HACCP training for allergen control.; A HACCP audit improved our kitchen workflow.

Our average turnover time per room is 38 minutes.; Staggered checkout reduces housekeeping bottlenecks.; Par-level linens help speed turnover on peak days.

Our policy covers guest belongings up to a set limit.; Verify that pets are included in innkeepers’ liability coverage.; The broker reviewed state statutes for liability minimums.

Hold back inventory for direct channels on peak weekends.; Sync inventory in real time to prevent overbookings.; We allocate one room as maintenance inventory weekly.

Guests receive a unique code for keyless entry by SMS.; Smart locks reduce lost-key incidents and rekeying.; Integrate keyless entry with the PMS for auto code generation.

Our core KPIs are ADR, RevPAR, and NPS.; Set weekly KPI dashboards for the team.; Tie bonus plans to KPI improvements like direct share.

We set a 2-night LOS minimum for holiday weekends.; LOS discounts encourage midweek extensions.; Monitor LOS mix to plan housekeeping schedules.

Offer a free upgrade on the 5th stay to build loyalty.; Track repeat guests and perks in the PMS loyalty module.; A simple stamp card works for small B&Bs too.

Booking under the merchant model pays OTAs net rates.; We prefer the agency model for cash flow and VAT handling.; Understand fee structures by model before joining programs.

We run Google Hotel Ads on a CPA basis for metasearch.; Metasearch campaigns lifted direct share by 12%.; Keep rate parity to stay competitive in metasearch auctions.

Set a 3-night minimum during the festival.; Drop the minimum stay midweek to fill gaps.; Communicate minimum stay rules clearly on OTAs and the IBE.

Our NPS rose to 72 after refurbishing bathrooms.; Add a one-question NPS survey post-stay.; Segment NPS by room type to prioritize upgrades.

June occupancy hit 88% with strong weekends.; Balance occupancy and ADR to maximize RevPAR.; Forecast occupancy to schedule staffing efficiently.

We reduced OTA share by boosting direct offers.; Join an OTA’s preferred program only if ROI beats commission.; Sync content and photos across OTAs for consistency.

We avoid overbooking due to small room count.; A no-show buffer helps reduce overbooking risk.; Have a walk policy ready if overbooking occurs.

Tokenize cards to maintain PCI DSS compliance.; We completed annual PCI SAQ and vulnerability scans.; Avoid writing card numbers on paper to meet PCI requirements.

Our PMS automates night audit and folios.; Connect the PMS to the channel manager and IBE.; Use PMS reports for occupancy and revenue analytics.

Maintain rate parity to avoid OTA penalties.; Offer value-adds, not lower rates, to drive direct bookings.; Monitor parity with a rate shopping tool.

A higher ADR lifted RevPAR despite lower occupancy.; Compare RevPAR to compset to gauge competitiveness.; Weekend packages improved RevPAR and guest experience.

Our RMS recommends rates by date and room type.; Feed event calendars and comp data into the RMS.; RMS adoption improved price discipline and RevPAR.