Broadcasting Industry Terminology

We ran an addressable campaign to households with sports fans; ATSC 3.0 trials enabled addressable spots during live news; Addressable CPMs are higher but waste is lower

Our NBC affiliate leads late news; The network raised affiliate compensation; The station switched affiliates in that DMA

The market launched an ATSC 3.0 lighthouse; We’re using HEVC for ATSC 3.0 video; Single-frequency networks improve ATSC 3.0 coverage

The 10 pm newscast posted a 12 share; Our share spiked during storm coverage; We beat the competitor in share but not in rating

We added an AVOD tier to the app; AVOD CPMs outpaced linear this quarter; AVOD vs SVOD trade-offs were discussed in the board meeting

In-market games faced RSN blackouts; The MVPD enforced a temporary blackout during negotiations; Blackout rules vary by sport and territory

We added a 7-second delay for the awards show; The producer hit the dump button on delay; The delay buffer helps sync regional stations

We acquired national broadcast rights to the tournament; Digital rights were carved out separately; Windowing affected our rerun schedule

Our carriage renewal with Comcast closes next quarter; The dispute triggered a station blackout; MFN clauses affect future carriage deals

Live caption accuracy improved with re-speakers; We filed our annual captioning compliance; The caption encoder failed during the newscast

Prime-time CPMs rose to $40; Addressable CPMs carry a premium; We shifted budget based on CPM efficiency

CTV device mix skewed Roku over Fire TV; CTV frequency capping remains a challenge; We expanded supply via a FAST CTV channel

Prime sold out early in the upfront; We optimized the daypart mix for reach; Children’s ads are restricted in certain dayparts

Our core demo is Adults 25–54; The show over-indexes with Hispanic audiences; We missed the A18–49 guarantee

We cleared the show in 85% of DMAs; DMA ranks affect ad pricing; The station expanded coverage into an adjacent DMA

DVR playback lifted L+7 by 20%; We set a series recording for the drama; DVR penetration influences live viewing levels

We ran the monthly EAS test; The state updated its EAS plan; Our EAS encoder/decoder needs a firmware patch

The EPG feed was late and listings were wrong; We added art and descriptions to the EPG; EPG tune-in tiles improved discovery

The ENG crew rolled to the fire; We used a bonded cellular backpack for the live shot; ENG safety training is mandatory

We changed GOP size in the encoder; Switched to HEVC to cut bandwidth; The encoder failed over to the backup

The station’s FCC license renews this year; We updated the political file in the FCC database; Filed an STA with the FCC after tower damage

The channel is FTA on Ku-band; Viewers can watch FTA with an antenna; We moved from FTA to a pay-TV tier

The flight delivered 350 GRPs in A25–54; We reallocated GRPs to prime; GRPs rose but effective reach did not

Added more edge QAMs at the headend; The headend migration to IP is underway; Headend redundancy is N+1

Our ATSC 3.0 service uses HEVC; Licensing costs factored into HEVC decisions; We evaluated HEVC vs AV1

Published multiple HLS renditions; We tested Low-Latency HLS for sports; The app switched from DASH to HLS

HUT levels jump during cold snaps; We plan spots along the HUT curve; Low summer HUTs reduce delivery

The director cut into the IFB with a time cue; IFB dropped during the live shot; We issued new wireless IFB packs

Automated ingest from satellite feeds; Loudness failed QC on ingest; We set up a watch-folder ingest

The operator migrated QAM to IPTV; IPTV middleware got an upgrade; We launched IPTV service over fiber

Glass-to-glass latency under 5 seconds; We traded latency for stability; The OTT stream lagged linear by 30 seconds

The linear grid finalized for fall; Linear viewership still drives reach; Linear ad pods were rebalanced

Update the lower thirds for the new brand; A misspelled lower third went to air; Automate lower-third fills from the rundown

We offered prime-time makegoods; The client requested cash instead of makegoods; Digital makegood terms were added to the IO

Our MAM integrates with the NLE; We moved archive tiers into the MAM; The MAM migration to cloud is complete

Master control rolled the break late; The MCR detected a black-frame issue; We centralized master control operations

MVPD subs declined again; Carriage with a major MVPD is up for renewal; Channel placement in MVPD lineups matters

Nielsen overnights looked strong; We made makegoods due to Nielsen under-delivery; Big data is augmenting Nielsen panels

Cut the news package in the NLE; Proxy workflows sped up NLE performance; Round-tripped from the NLE to color

The network standardized graphics across O&Os; Sold a non-core O&O; O&Os often get pilots first

Our OTT app launched on smart TVs; OTT ad insertion drove incremental reach; We managed OTT churn with annual plans

We spun up a cloud playout channel; Playout redundancy is N+1; SCTE-35 markers are inserted at playout

We ran a CTV PMP with deal IDs; Programmatic guaranteed delivered the GRPs; Frequency capping improved programmatic efficiency

Remapped to 7.1 via PSIP; The PSIP generator crashed; PSIP updates fixed guide listings

Increased edge QAM capacity; We’re migrating QAM to all-IP; QAM levels were out of spec

Target reach of 65% at 3+ frequency; OTT added incremental reach; Diminishing returns hit reach gains

Retrans fees are a major revenue line; The station went dark in a retrans dispute; We formed a consortium for retrans talks

Traffic the :30 spot in the 8 pm pod; The spot was preempted by breaking news; We rotated spots across dayparts

Cleared the show in 85% of DMAs; Off-network sitcoms still monetize in syndication; Cash-plus-barter deals are common

Upfront CPMs rose 5%; We saved some budget for scatter; The upfront presentation featured new primetime shows