Publications Covering the Automobile and Motorcycle Dealers Industry

American Motorcyclist Print + online

Monthly magazine of the American Motorcyclist Association with industry news, advocacy, and dealer-adjacent coverage that influences riders and retailers alike. Circulation reflects AMA’s large member readership. Source cites 202,000 print circulation (2011).

https://americanmotorcyclist.com Circulation: 202,000

Auto Remarketing Print + online

Leading B2B title for used-car retailing, wholesale/remarketing, auctions and finance; widely read by dealer principals and remarketing executives. Estimated print circulation c. 44,000.

https://www.autoremarketing.com Circulation: 44,000

Auto Round-Up Publications Print + online

Classifieds-driven classic vehicle marketplace brand with monthly magazines; widely used by specialty and classic car dealers for inventory exposure. Publisher claims 400,000+ monthly audience across titles.

https://www.autoroundup.com Circulation: 400,000

AutoSuccess Print + online

Monthly trade magazine focused on dealership sales, marketing and leadership best practices; mailed to dealership leaders. Approximate circulation 22,000–22,500.

https://www.autosuccessonline.com Circulation: 22,000

Automotive News Print + digital

The auto retail industry’s newspaper of record covering OEM-to-dealer news, data and policy; influential with dealer groups nationwide. Media kit lists 62,882 paid subscribers (100% paid circulation).

https://www.autonews.com Circulation: 62,882

CBT News (CBT Automotive Network) Online video + site + newsletters + print specials

CBT Automotive Network (CBT News) produces daily dealer-focused newscasts, interviews and analysis; network claims 100,000+ online subscribers and reaches thousands of franchises via its print brands.

https://www.cbtnews.com Circulation: 100,000

Cycle Trader Online marketplace + media kits

Major motorcycle/powersports marketplace used by dealers to reach buyers; media kit cites 5.6 million monthly unique visitors and 442,000 dealer leads/connections per month on average.

https://www.cycletrader.com Circulation: 5,600,000

Dealer Marketing Magazine Online magazine + newsletters

Dealer retail marketing, data and AI strategies title aimed at GMs, marketers and executives; site invites dealers to “Join over 10,000” pros—useful as a proxy audience metric.

https://www.dealermarketing.com Circulation: 10,000

Dealernews Digital magazine + e-news + site

Dealer-owned B2B voice of the North American powersports retail sector; AIMExpo listing notes 14,000+ dealer audience and 119,000 e-blast contacts.

https://www.dealernews.com Circulation: 14,000

Dealers’ Choice Magazine (Texas Automobile Dealers Association) Print (quarterly) + digital + events

Official publication of the Texas Automobile Dealers Association; association magazine focused on dealer policy, operations and advocacy, with 1,500+ circulation per issue.

https://dealers-choice.thenewslinkgroup.org Circulation: 1,500

Digital Dealer (Dealer magazine) Print magazine + website + newsletters + conference

Dealer Communications’ flagship ‘Dealer’ magazine and Digital Dealer platform connect with franchised dealers and managers “over 10 million times annually” across media and events.

https://digitaldealer.com Circulation: 10,000,000

DrivingSales Online community + newsletters + events

Dealer retail operations community and news hub; advertising page cites 17,000+ subscribers per newsletter—strong reach into innovative dealer operators.

https://www.drivingsales.com Circulation: 17,000

Fixed Ops Magazine Print + digital

Dedicated to dealership fixed operations (service, parts, body); publisher states one print copy to every franchised U.S. new-car dealership—reaching all 16,957 Fixed Ops Directors.

https://fixedopsmag.com Circulation: 16,957

Hemmings Motor News Print + online

Iconic classic car marketplace and news brand; widely used by specialty dealers. Wikipedia cites 211,510 circulation (AAM/2012).

https://www.hemmings.com Circulation: 211,510

MOTOR Magazine Print + online

Technical and service-department oriented B2B magazine serving repair shops and new-car dealers; media kit cites 350,000+ owners/managers/techs reached.

https://www.motor.com Circulation: 350,000

Motorcycle & Powersports News Print + online

Babcox Media brand focused on powersports dealer business intelligence; listings indicate 15–16K monthly reach to dealership pros.

https://www.motorcyclepowersportsnews.com Circulation: 16,200

Powersports Business Print + online + newsletters + events

Leading powersports dealer trade brand; EPG’s marketing kit shows total engaged audience of 238,323 across channels.

https://powersportsbusiness.com Circulation: 238,323

Used Car Dealer (NIADA) Print (member) + digital

NIADA’s official Used Car Dealer magazine, mailed to independent dealer members and remarketing executives; NAAA notes 17,000 subscribers.

https://niada.com/used-car-dealer-magazine/ Circulation: 17,000

WardsAuto Online (news site + newsletters)

Informa’s WardsAuto covers dealer retail and AutoTech; media kit lists 145,000 monthly unique visitors and 155,000 newsletter subscribers across editions, including dealer-focused e-news.

https://www.wardsauto.com Circulation: 145,000

WardsAuto Dealer Business Print (quarterly, historical) + digital

WardsAuto’s dealer-focused print title (historical) delivering retail operations analysis; Wards cited 18,000 circulation to dealer principals and managers. Useful for retail ops insights in digital archives.

https://www.wardsauto.com/dealers Circulation: 18,000