Top Journalists in Card and Gift Shops
Lenise Willis Gifts & Decorative Accessories
Editor in Chief at Gifts & Decorative Accessories; leads coverage of indie gift retailers, product and consumer trends across key markets (Atlanta, Las Vegas, NY NOW). Specialties: Gift retail strategy, market/trend coverage, greeting cards, merchandising
Adelaide Elliott Gifts & Decorative Accessories
Associate Editor at Gifts & Decorative Accessories focused on retail and product coverage for the gift channel. Specialties: Product trend roundups, retailer features, market debuts
Pamela Brill Gifts & Decorative Accessories
Editor-at-Large and regular contributor to Gifts & Decorative Accessories with practical service pieces for gift retailers. Specialties: Independent retail operations, toys/kids, trend features
Carly McFadden Gift Shop Plus / Stationery Trends
Editorial Director of Gift Shop Plus and Stationery Trends; oversees editorial strategy and writes Editor’s Letters and market coverage for the gift and stationery sectors. Specialties: Specialty gift retail, industry awards, show coverage, trend curation
Sarah Schwartz Stationery Trends
Editor-in-Chief of Stationery Trends and longtime greeting card/stationery journalist; curates annual Makers to Watch lists and deep category trend pieces. Specialties: Greeting cards, stationery makers, designer/brand profiles, trend forecasting
Ellen Wagner Gift Shop Plus / Stationery Trends
Managing Editor supporting both Gift Shop Plus and Stationery Trends; added to the team in 2024 and active on trade-show floors. Specialties: Gift and stationery editorial planning, trade show coverage
Abby McGarry Gift Shop Plus / Stationery Trends
Editorial Director (retail group) for Gift Shop Plus/Stationery Trends, with a decade in retail journalism and ongoing cross-brand leadership. Specialties: Specialty retail industry leadership, content direction, market coverage
Erica Kirkland Giftbeat
Publisher & Editor of Giftbeat, the ad‑free monthly considered a key benchmarking resource for indie gift shops across North America. Specialties: Independent gift retailer sales data, category best-sellers, market research
Kristin Ely Souvenirs, Gifts & Novelties (SGN)
Executive Editor and Conference Director at Souvenirs, Gifts & Novelties (SGN), steering editorial and education for tourism‑driven gift retail. Specialties: Souvenir/gift retail, resort/zoo/aquarium channels, conference programming
Megan Smalley Souvenirs, Gifts & Novelties (SGN)
Associate Editor at SGN covering best practices, trend features and retailer spotlights for souvenir and gift merchants. Specialties: Retail features, industry news, destination gift trends
Katie Turner Souvenirs, Gifts & Novelties (SGN)
Products Editor at SGN responsible for merchandise roundups and trend curation tailored to souvenir and gift stores. Specialties: Product showcases, new merchandise trends for gift/souvenir retailers
Kristen Hampshire Souvenirs, Gifts & Novelties (SGN)
Contributing Editor at SGN, bringing long‑form service pieces and retailer profiles to tourism‑driven gift audiences. Specialties: Retail storytelling, independent shop profiles, service journalism
Jakki Brown Progressive Greetings Worldwide / PG Buzz
Editorial Director at Max Publishing and editor of Progressive Greetings Worldwide; a central voice in the UK greeting card trade. Specialties: Greeting card trade news, publisher/retailer insights, sector analysis
Tracey Bearton PG Buzz / Stationery Matters
News & Features Editor for PG Buzz and editor of Stationery Matters; widely sourced for timely greeting card and stationery coverage. Specialties: Breaking greeting card news, features, industry people coverage
Samantha Loveday Max Publishing (PG Buzz, Progressive Greetings)
Group Editor at Max Publishing contributing across greetings, gifts and licensing titles, including PG Buzz. Specialties: Cross‑category gift/greetings editorial, licensing tie‑ins, trade events
Sue Marks Progressive Gifts & Home (GiftsandHome.net)
Editor of Progressive Gifts & Home (GiftsandHome.net), covering UK gift retail news, trends and awards programs. Specialties: Gift retail trends, UK trade shows, independent retailer insights
Louise Prance Gift Focus
Editor of Gift Focus, the UK’s bi‑monthly trade title for giftware retailers; commissions show previews and trend/product features. Specialties: Giftware buying, trade show previews, new product roundups
Naomi MacKay Greetings Today (Lema Publishing)
Editor of Greetings Today, producing card‑shop focused features, retail profiles and show coverage. Specialties: Greeting card retail, supplier news, category features
Charlotte Cowell Home & Giftware Magazine
Publisher/industry journalist behind Home & Giftware Magazine, reporting on gifts, greetings and trade shows across the UK and Europe. Specialties: Gifts and greetings trade news, product trends, UK/EU events
Related Topics
Further Reading
Was this page helpful? We'd love your feedback — please email us at feedback@dealstream.com.