Leading Executives in Computer Retailers

Corie Barry

Chief Executive Officer, Best Buy Co., Inc.

CEO since 2019, Corie Barry has led Best Buy’s omnichannel transformation and doubled down on AI PC upgrade cycles; in March 2025 she bought ~US$1M of BBY stock after a tariff-driven selloff, signaling confidence.

Company newsroom | Investor relations | X (Twitter)

Anthony Chow

Chief Executive Officer, Newegg Commerce, Inc.

Returned to Newegg and became CEO in 2020, steering a platform overhaul and marketplace unification; in Aug 2025 he was also appointed to Newegg’s board.

Leadership bio | Corporate site | X (Twitter)

Rick (Richard) M. Mershad

President & Chief Executive Officer, Micro Center (Micro Electronics, Inc.)

A first‑ten employee, Rick Mershad rose to president & CEO and has overseen Micro Center’s national expansion to 29 stores and top customer-satisfaction rankings.

About page | CEO message | X (Twitter)

Menashe Horowitz

Chief Executive Officer, B&H Photo Video

Longtime operator turned chief executive (since 2015), he leads one of the world’s largest independent photo, video, audio and computer retailers with a flagship NYC superstore and massive e‑commerce reach.

Event bio | Corporate site | X (Twitter)

Michael Amkreutz

Chief Executive Officer, Adorama

Former Best Buy/Guitar Center exec who became CEO in 2019, Amkreutz has pushed creator-focused growth across retail, rentals, and house brands at the photo/video and computer specialist.

Press release | Corporate site | X (Twitter)

Christine A. Leahy

Chair & Chief Executive Officer, CDW Corporation

As chair & CEO, Christine Leahy leads one of North America’s largest IT resellers/solutions providers; CDW’s 2025 results highlighted PC demand momentum under her stewardship.

Corporate site | Newsroom | LinkedIn (company)

Joyce Mullen

President & Chief Executive Officer, Insight Enterprises

Former Dell executive who became CEO in 2022, Joyce Mullen leads the Fortune 500 IT solutions and devices giant serving enterprises worldwide.

News release | Corporate site | LinkedIn (company)

Timothy J. McGrath

President & Chief Executive Officer, Connection (PC Connection, Inc.)

Veteran channel leader, McGrath heads the Fortune 1000 direct marketer and solutions provider of PCs and IT gear across commercial and public sectors.

Corporate site | Investor relations | LinkedIn (company)

Thai Lee

President & Chief Executive Officer, SHI International

Co‑founder, president & CEO since 1989, Thai Lee has grown SHI organically into a US$14–15B global IT products and services leader and the largest woman‑owned business in the U.S.

Leadership page | Corporate site | X (Twitter)

Firoz H. Lalji

Chairman & Chief Executive Officer, Zones, LLC

Founder‑chairman & CEO who built Zones into a multibillion‑dollar global IT reseller and solutions provider; Zones is a certified MBE and repeat entrant on Forbes’ Largest Private Companies.

Corporate site | Supplier diversity page | LinkedIn (company)

Gerry P. Smith

Chairman & Chief Executive Officer, The ODP Corporation (Office Depot/OfficeMax)

Gerry Smith leads ODP’s B2B and retail businesses (Office Depot/OfficeMax), with ongoing portfolio moves and public‑company leadership through 2025.

News release | Corporate site | Retail brand

Alex Baldock

Group Chief Executive Officer, Currys plc

CEO since 2018, Alex Baldock has driven Currys’ digital and store modernization across the UK, Nordics and Greece, with renewed focus on AI‑enabled devices and automation.

Corporate site | News coverage | LinkedIn (company)

Dr. Karsten Wildberger

Chief Executive Officer, MediaMarktSaturn Retail Group

As CEO, Karsten Wildberger has led Europe’s largest consumer‑electronics retailer’s shift to a digital‑first, services‑heavy omnichannel model; his contract was extended to continue the transformation.

Press page | Corporate site | LinkedIn (company)

Enrique Martinez

Chief Executive Officer, Fnac Darty

CEO Enrique Martinez has overseen Fnac Darty’s push into services and European expansion, including the 2024 acquisition of Unieuro and its 2030 ‘Beyond Everyday’ strategic plan.

Newsroom | Corporate site | LinkedIn (company)

Shibashish Roy

Chief Executive Officer, Croma (Infiniti Retail, a Tata company)

Named CEO effective Nov 18, 2024, Shibashish Roy is leading India’s Croma into its next growth phase as predecessor Avijit Mitra transitions to MD until retirement in March 2025.

Corporate site | Owner (Tata) news | X (Twitter)

Terry Smart

Group Chief Executive Officer (through Oct 3, 2025), JB Hi‑Fi Limited

Group CEO Terry Smart (to retire Oct 3, 2025) delivered strong growth and a low‑cost model; COO Nick Wells has been named successor, effective Oct 2025.

Investor centre | Corporate site | News coverage

Deirdre O’Brien

Senior Vice President, Retail (and People), Apple Inc. (Retail)

As Apple’s SVP of Retail, Deirdre O’Brien leads global retail and online stores and, as of 2025, again oversees People/HR—guiding store expansion and operations worldwide.

Leadership bio | Apple Newsroom | Fortune profile

Gregg Richard

President & Chief Executive Officer, P.C. Richard & Son

Fifth‑generation leader Gregg Richard runs the Northeast’s largest family‑owned electronics/appliance chain, spanning TVs, computers and smart‑home tech with a service‑first ethos.

Corporate site | Press release | BBB profile

Carl Richell

Founder & Chief Executive Officer, System76

Open‑hardware/Linux pioneer who founded System76 in 2005, Carl Richell champions right‑to‑repair, in‑house design (e.g., Thelio desktops) and direct‑to‑consumer PC retail.

Corporate site | Company blog (CEO interview) | X (Twitter)

Jon Bach

Founder & President (Owner), Puget Systems

Founder of the boutique workstation retailer known for transparent testing and creator/engineering‑grade PCs, Jon Bach has built a reputation for white‑glove consulting and reliability.

Executive bio | Corporate site | X (Twitter)