Leading Executives in Driving Schools
Gary Alexander
Founder & CEO, IMPROVLearning (Traffic School by Improv)
Founder and CEO who pioneered “edutainment” in defensive driving and continues to expand online courses nationwide, including a 2025 New York push.
Maria Bagdonas
Chief Operating Officer, Young Drivers of Canada
COO overseeing nationwide operations, curriculum delivery, and new program rollouts across Canada’s largest in‑car driving school.
Ben Baron
President & Owner, Baron Education (DriveSafe Driving Schools)
President/Owner who built DriveSafe into Colorado’s largest driving school and leads Baron Education’s broader driver‑ed and test‑prep portfolio.
Mark Born
Head, AA Driving School Academy, AA Driving School (UK)
Heads the AA Driving School Academy; his team won a 2024 Learning Technologies Award for the school’s new digital platform for trainee instructors.
Emma Bush
Managing Director, AA Driving School (UK)
Leads one of the UK’s biggest driving schools; in June 2025 expanded the franchise EV fleet with new BYD, MINI and VW models for instructors.
Peter R. Christianson
President, Young Drivers of Canada
Long‑time industry figure and listed key principal; has served as president while YD rolled out national apps and services for learner drivers.
Lee Thomas Clark
Director, Pass N Go Driving School (UK)
Director and person with significant control at one of northern England’s prominent multi‑region driving schools.
Andy Cuerden
Managing Director, eDriving (a Solera company)
Post‑2023 leadership mainstay guiding eDriving’s global digital driver‑risk and training programs for fleets in 125+ countries.
Greg Ford
Head of Corporate Driver Training, RED Driver Training (Corporate)
Veteran driver‑risk specialist leading RED’s corporate driver‑training practice based at Donington Park.
Blake Garrett
Founder & CEO, Aceable
Founder who scaled mobile‑first driver’s ed to millions of learners and broadened into pro licensing; added AI‑focused execs in 2023 and expanded via acquisitions in 2024.
Seb Goldin
Chief Executive Officer, RED Driving School (UK)
Group CEO steering RED’s instructor network and corporate training; RED captured National Driving School of the Year honors and runs national instructor awards.
Tariro Goronga
Chief Executive Officer, Baron Education (DriveSafe Driving Schools)
CEO of Baron Education, parent of DriveSafe; leads growth of Colorado’s AAA‑approved driving‑school network and online programs.
Dave Leverton
Academy Director, Bill Plant Driving School (UK)
Heads the Bill Plant Training Academy, overseeing ORDIT‑registered instructor training and CPD at one of the UK’s most‑awarded schools.
Lorraine Martin
Chief Executive Officer, National Safety Council (Defensive Driving/OPL)
CEO of America’s leading safety nonprofit and chair of the Road to Zero Coalition; NSC administers widely used Defensive Driving programs.
Adam Pumfrey
Chief Executive Officer, Bill Plant Driving School (UK)
Chief executive credited with Bill Plant’s recent growth and award streak as a top national driving school brand in the UK.
Lynn Rogers
President, Driving School Association of the Americas (DSAA)
Elected head of the industry’s principal North American association for driving‑school owners, representing thousands of schools.
Nigel Tunnacliffe
Co‑Founder & CEO, Coastline Academy (USA)
Co‑founder/CEO of the largest U.S. behind‑the‑wheel driving school; led multi‑state expansion and multiple acquisitions to modernize in‑person training.
Rick Van Pelt
President & CEO, All Star Driver Education (USA)
President & CEO overseeing one of the largest multi‑state U.S. driving schools, including classroom, online and road‑test services.
Leo Waldenbäck
Co‑Founder, Zutobi (Global)
Co‑founder of the gamified online driver‑ed platform used by learners across the U.S., UK, EU and beyond.
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