Top Journalists in Equipment Rental and Maintenance
Lindsey Anderson KHL Group — Access, Lift & Handlers / Scaffold & Access
Editor of Access, Lift & Handlers and co-editor of Scaffold & Access; she has covered the North American access and rental markets for 17+ years and curates the annual ALH Conference. Specialties: Access equipment (MEWPs, telehandlers), rental operations, safety and standards, conference programming (ALH Conference).
Lucy Barnard KHL Group — International Rental News / KHL.com
Senior web editor and features writer at KHL who frequently covers equipment rental technology and business models, including pieces on Zeppelin Rental’s platform strategy and United Rentals’ digital tools. Specialties: Global rental trends, digital transformation in rental, dealer/rental channel strategy, long-form features.
Alex Dahm KHL Group — International Cranes & Specialized Transport / Crane & Transport Briefing
Editorial manager and long-time editor at KHL’s crane titles; regularly reports on issues central to crane rental markets across North America and globally. Specialties: Crane rental, specialized transport, fleet trends, safety and standards.
Steve Elliott American Rental Association — Rental Management
News and products editor for Rental Management; produces product sections, features and videos for ARA’s magazine and Rental Pulse. Specialties: New products for rental, operations, store profiles, industry news.
Brock Huffstutler American Rental Association — Rental Management
Regional news editor for Rental Management who covers company expansions, awards and market developments across ARA regions. Specialties: Regional rental market news, M&A, people moves, event coverage (U.S. and Canada).
Jonathan Kozlowski IRONMARKETS (AC Business Media) — Rental Magazine / ForConstructionPros.com
Editor-in-Chief of Rental Magazine (ForConstructionPros); leads coverage and the annual Editor’s Choice Awards and contributes regular columns. Specialties: Equipment/tool rental business, product awards, rental store profiles, editorial direction for Rental Magazine.
Mike Lacey Annex Business Media — Canadian Rental Service
Editor of Canadian Rental Service since late 2024; leads CRS’s magazine, eNews and event coverage. Specialties: Canadian equipment and event rental markets, policy/economy impacts, editorial leadership.
Connie Lannan American Rental Association — Rental Management
Special projects editor for Rental Management; writes and edits features and In Your Region newsletters for ARA. Specialties: Special projects, regional newsletters, rental business features and profiles.
Cindy O’Hara Catalyst Communications Network — Crane Hot Line / Lift & Access
Deputy editor at Crane Hot Line (Catalyst Communications Network), contributing to crane/access coverage followed by many rental firms. Specialties: Cranes and access (including rental fleets), news editing, product coverage.
Ashleigh Petersen American Rental Association — Rental Management
Digital communications manager at Rental Management; coordinates the monthly Safety Issue and writes news and features for ARA’s channels. Specialties: Digital content for rental, safety coverage, news/features production.
Murray Pollok KHL Group — International Rental News / KHL.com
KHL’s director of content and long-time IRN leader; continues to contribute analysis and video interviews on worldwide rental markets. Specialties: Global rental market analysis, conferences (ALH/IRC), executive interviews, Asia/Europe rental trends.
Macenzie Rebelo Annex Business Media — Canadian Rental Service
Associate editor at Canadian Rental Service supporting day-to-day coverage and special features for the Canadian rental sector. Specialties: Canadian rental news, profiles, emerging trends; editing/reporting for CRS.
Michael Roth Rental Equipment Register (RER)
Editor-in-chief of Rental Equipment Register since 1994 and one of the industry’s most prolific reporters; leads the annual RER 100 and quarterly Baird/RER surveys. Specialties: U.S. rental industry economics (RER 100), company strategy, surveys (Baird/RER), headline news.
Becky Schultz IRONMARKETS (AC Business Media) — ForConstructionPros / Rental Magazine
Veteran editor and writer who contributes rental-focused coverage for ForConstructionPros (AC Business Media) and related titles, including Rental Magazine. Specialties: Rental product coverage, contractor/rental business topics, industry features across AC Business Media brands.
D.Ann Shiffler KHL Group — American Cranes & Transport
Editor of American Cranes & Transport; consistently covers crane rental companies, market rates and fleet developments across North America. Specialties: Crane rental market, fleet owners, SC&RA community, U.S. lifting sector business profiles.
Seth Skydel Catalyst Communications Network — Crane Hot Line / Lift & Access
Senior editor at Crane Hot Line and Lift & Access, widely read by crane and access rental professionals. Specialties: Access and crane equipment used by rental fleets, market/product news, safety and best practices.
Lewis Tyler KHL Group — International Rental News
Editor of International Rental News since May 2024, leading IRN’s global coverage of the equipment rental industry. Specialties: Global equipment rental news and analysis, ERA/IRN surveys, executive interviews.
Clair Urbain Pro Contractor Rentals
Editor and publisher of Pro Contractor Rentals; covers tools/equipment and business practices for independent rental centers. Specialties: Independent rental centers, contractor-facing rental operations, product deep-dives, ARA Show previews.
Wayne Walley American Rental Association — Rental Management
Publisher/Editor-in-Chief for Rental Management; long-time rental industry editor and feature writer for ARA’s flagship publication. Specialties: Rental industry outlooks, executive profiles, association initiatives; editorial leadership of RM Group.
Euan Youdale KHL Group — Access International / International Rental News / Scaffold & Access
Editor of Access International and managing editor of IRN; also co-editor of Scaffold & Access, bridging access OEMs with rental companies. Specialties: Access industry and rental markets, standards and safety, conference content (Working at Height).
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