Leading Executives in Fish Markets, Fishmongers
Nicole Ackerina
Chief Executive Officer, Fulton Fish Market Cooperative (Bronx, NY)
First-ever CEO of the 200+ year-old wholesale market; hired in June 2023 to modernize operations and reconnect the market to NYC’s waterfront via new logistics partnerships.
Mike Tonetti
Chief Executive Officer, FultonFishMarket.com (online retailer)
Heads the nation’s best-known online fishmonger, bringing the Bronx market’s selection to homes nationwide; recently launched a Manhattan pop‑up experience at the Seaport (Sept–Oct 2025).
Joe Gurrera
Owner; Original Fishmonger, Citarella (New York)
NYC’s legendary ‘original fishmonger’; built Citarella into a premier seafood retailer and direct‑ship operation after acquiring it in 1983.
Daniel Jarosch
Chief Executive Officer, Sydney Fish Market (Australia)
Appointed CEO in November 2024 to steer SFM’s relocation to its new world‑class market at Blackwattle Bay in 2025.
Jaison Scott
Co‑owner, Pike Place Fish Market (Seattle)
One of four veteran fishmongers who bought Seattle’s world‑famous ‘fish‑throwing’ market in 2018, maintaining its focus on premium Pacific seafood and customer showmanship.
Roger O’Brien
President & Chief Executive Officer, Santa Monica Seafood (SoCal & Southwest US)
Veteran industry leader who has expanded SMS via acquisitions and case‑ready retail; confirmed as CEO while navigating retail footprint changes in 2025.
Ian MacGregor
Owner & Chief Executive Officer, LP Seafood & Specialty (The Lobster Place), New York
Second‑generation owner who rebranded Lobster Place to LP Seafood & Specialty in 2024, marking 50 years serving NYC chefs and retail guests at Chelsea Market.
Mike Moniz
President & Chief Executive Officer, Wulf’s Fish (Boston)
CEO who scaled Wulf’s wholesale and DTC channels and executed acquisitions (e.g., BerkShore), positioning the company as a Massachusetts‑wide seafood distributor.
Nobu Yamanashi
President, Yama Seafood (NY/NJ)
Second‑generation leader named President on July 4, 2022; Yama supplies Michelin‑starred restaurants with sushi‑grade seafood and launched DTC e‑commerce.
Michael (Mike) Ungaro
Chief Executive Officer & Owner, San Pedro Fish Market (Los Angeles)
Fourth‑generation CEO expanding an iconic waterfront fish market and restaurant brand, including “The Landing” concept unveiled in phases through 2025.
Vinny (Vincent) Milburn
Co‑founder; Fish Buyer, Greenpoint Fish & Lobster Co. (Brooklyn, NY)
Co‑founded one of NYC’s most influential sustainable fishmongers and raw bars; fifth‑generation fishmonger known for transparent sourcing and education.
Rod Browne Mitchell
Founder & Chief Executive Officer, Browne Trading Company (Portland, ME)
Founder and CEO of the elite seafood and caviar house favored by top chefs; in 2025 added investment partners while continuing to lead day‑to‑day operations.
Carol Huntsberger
Owner; President, Quality Seafood Market (Austin, TX)
Long‑time owner who evolved a 1938 institution into a retail‑wholesale‑restaurant hub and a pillar of Austin’s seafood community.
Angela Lazio Cincotta
Co‑owner, Alioto‑Lazio Fish Company (San Francisco)
Third‑generation co‑owner of one of Fisherman’s Wharf’s longest‑running wholesale fish companies—proudly women‑owned and operated for decades.
Brian Colgate
President, Santa Barbara Fish Market (CA)
President of the leading direct outlet for Santa Barbara’s wild‑harvested seafood, now expanded with a Goleta market and restaurant.
Stan Evans
President, Jessie Taylor Seafood (Washington, DC)
President of the Evans family business at the nation’s oldest continuously operating open‑air fish market; renowned for Chesapeake blue crabs.
Jeremy Grieve
Chief Executive Officer, The Fish Society (UK)
CEO who helped turbocharge the UK’s direct‑to‑consumer frozen fish model during the pandemic, growing national home delivery at scale.
Mitch Tonks
Founder & Chief Executive Officer, Rockfish & Rockfish Online Seafood Market (UK)
Chef‑fishmonger turned CEO who built Rockfish restaurants and a quayside‑to‑door UK online fish market championing British, MSC‑certified seafood.
Rick Stein
Founder, Stein’s Online Fishmongers (Padstow, UK)
Built on Rick Stein’s 50‑year seafood legacy, this online fishmonger sources day‑boat Cornish catch with recipes and how‑tos to boost UK home cooking of fish.
Online Fishmongers | Brand site
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