Publications Covering the Florists and Flower Shops Industry

The American Gardener (AHS) Print + online

Bimonthly magazine of the American Horticultural Society that reaches gardening professionals and serious enthusiasts; often covers cut-flower care, design, and flower-show trends useful to florists. Reaches 21,000+ paid subscribers per issue.

https://ahsgardening.org/gardening-resources/gardening-publications/the-american-gardener/advertising-information/ Circulation: 21,000

Bloomin’ News Print + online

Quarterly trade magazine from the Original Los Angeles Flower Market focused on retail florists, designers, event and wedding planners in Southern California and beyond. Serves 5,000+ industry readers per issue.

https://www.originallaflowermarket.com/bloomin-news/ Circulation: 5,000

British Florist Association Magazine Print

Quarterly trade magazine of the British Florist Association featuring UK florist business advice, design inspiration, and industry news. Prints 1,500 copies per issue (newsletter reach 6,000+).

https://britishfloristassociation.org/bfa-magazine-advertising-opportunities/ Circulation: 1,500

The Cut Flower Quarterly (ASCFG) Print (with member digital archive)

Flagship journal of the Association of Specialty Cut Flower Growers covering production, postharvest, and marketing of cut flowers for florist supply chains. Reaches 3,000+ growers across the U.S., Canada, and beyond.

https://www.ascfg.org/advertisingorderform/ Circulation: 3,000

Fine Gardening Print + online

Consumer–pro trade crossover title with regular floral design and arranging content that florists leverage for trends and client education. Average circulation 66,000+.

https://www.finegardeningmediakit.com/ Circulation: 66,000

Floral Business Print + online

B2B title devoted to supermarket and mass-market floral executives—pricing, merchandising, procurement, and operations. Distributed to about 19,000 readers.

https://www.floralbusiness.com/advertising/ Circulation: 19,000

Floral Management (SAF) Print + online

Society of American Florists’ flagship trade magazine on retail operations, sales, marketing, HR, and design. Distributed to 10,000+ readers; ad databases estimate ~17,000 circulation.

https://safnow.org/ Circulation: 17,000

FloralDaily Online (daily site + email)

Global floriculture news focused on the cut flower trade, wholesale/retail trends, breeding, logistics, and market data—widely read by florists and suppliers. Daily newsletter goes to 32,000+ subscribers.

https://www.floraldaily.com/ Circulation: 32,000

FloraCulture International (FCI) Digital + print

AIPH’s global B2B publication on flowers and ornamental plants—market analysis, interviews, and supply-chain coverage relevant to florists. Global readership 125,000+.

https://aiph.org/floraculture/about-us/ Circulation: 125,000

The Florist (UK) Online (site + newsletter)

Long‑running UK trade magazine for the florist industry—business insight, design trends, and sector news. Newsletter list ~6,200; strong social and web reach.

https://www.theflorist.co.uk/ Circulation: 6,200

Florists’ Review Print + online

Monthly trade magazine for retail and wholesale florists featuring design education and business content. Its digital flipbook drew 43,643 unique readers for a recent issue (June 2020).

https://floristsreview.com/ Circulation: 43,643

Flowers & Magazine Print + digital

Teleflora’s design‑forward trade magazine with techniques and merchandising ideas used by retail flower shops. Estimated circulation ~24,000.

https://www.magzter.com/US/Teleflora/Flowers%26-Magazine/Business Circulation: 24,000

Greenhouse Canada Print + digital

Canada’s national greenhouse industry magazine frequently covering floriculture crops that supply retail florists; 5,200+ print and 3,000+ digital per issue (8,200+ total).

https://www.greenhousecanada.com/ Circulation: 8,200

Greenhouse Product News (GPN) Print + digital

Trade brand for commercial greenhouse growers in ornamentals and cut flowers—crop culture, plant health, CEA/technology—used by growers that supply florists. Published to 45,000+ print and digital readers.

https://gpnmag.media/ Circulation: 45,000

In Greenhouses magazine Print

International trade magazine for high‑end greenhouse growers across crops including cut flowers; circulation 5,000 copies globally (approx. one free copy per grower).

https://www.ingreenhouses.com/advertising/print-advertising/ Circulation: 5,000

Lawn & Garden Retailer Print + digital

Award‑winning B2B brand for independent garden centers—visual merchandising, plant sales, floral and gift department ideas pertinent to flower shops inside garden retail. Published to 34,400 print and digital readers.

https://lgrmag.media/ Circulation: 34,400

Produce Grower Print + digital

GIE Media title covering controlled‑environment food crops; includes retail/wholesale insights applicable to florists with farm partners. Sent to 10,000 greenhouse titles.

https://www.producegrower.com/page/about/ Circulation: 10,000

The Produce News (Floral Pulse) Print + digital + newsletters

Industry newspaper with a dedicated Floral section (Floral Pulse) covering mass‑market and wholesale floral trends; daily newsletters go to 80,000+ digital subscribers.

https://theproducenews.com/how-to-advertise Circulation: 80,000

Team Flower Online (courses, media, community)

Education and media platform for professional florists and flower farmers—articles, classes, and a large online community. Reaches ~500,000 annual visitors.

https://www.teamflower.org/ Circulation: 500,000

Thursd. Online (editorial + newsletters)

Global floral platform publishing design, grower and market features with strong reach among florists; 66,000+ newsletter subscribers and 500,000+ monthly site visits.

https://join.thursd.com/advertising Circulation: 66,000