Top Journalists in Garden Centers

Patrick Alan Coleman Garden Center (GIE Media)

Editor of Garden Center magazine; leads digital-first coverage and the annual Top 100 Independent Garden Centers list. Specialties: Independent garden centers; management; merchandising; Top 100 IGCs; event coverage (GCCE, Cultivate).

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Matt McClellan Garden Center (GIE Media)

Managing Editor overseeing day-to-day editorial for Garden Center, from features to research packages. Specialties: Retail operations; profiles; research packaging for the IGC audience.

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Julianne Mobilian Garden Center (GIE Media)

Associate Editor reporting news and feature stories for independent garden retailers. Specialties: Industry news; product/supplier news; retailer spotlights for IGCs.

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Sierra Allen Garden Center (GIE Media)

Assistant Editor contributing to Garden Center’s digital news flow and features. Specialties: News briefs; social/digital content; event recaps for the garden retail trade.

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C.L. Fornari Garden Center (GIE Media)

Retail Revival columnist known as “The Garden Lady,” sharing practical, sales-focused guidance drawn from work inside an IGC. Specialties: Retail strategy; merchandising; community-building; sustainability for IGCs.

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Chris Beytes Green Profit / GrowerTalks (Ball Publishing)

Editor-in-Chief of GrowerTalks/Green Profit; longtime industry journalist with a sharp focus on garden retail realities. Specialties: Garden retail and grower trends; industry commentary; global trade show coverage.

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Jennifer Polanz Green Profit (Ball Publishing)

Managing Editor of Green Profit and Inside Grower; leads retail-focused features and buyer resources. Specialties: Garden center operations; merchandising; buyer’s guides; young retailer features.

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Ellen C. Wells Green Profit (Ball Publishing)

Editor-at-Large for Green Profit with deep horticulture credentials and decades covering retail. Specialties: Retail storytelling; product trends; human-interest features for IGCs.

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Bill Calkins Green Profit / Ball Publishing

Senior/Digital Editor at Ball Publishing contributing expert takes on retail strategy and trends. Specialties: Digital content; trend analysis; technical-to-retail translation for garden centers.

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Jennifer Zurko GrowerTalks (Ball Publishing)

GrowerTalks Editor who frequently covers topics relevant to garden retailers and supply chain partners. Specialties: Retail/wholesale crossover issues; people/features; trade show reporting.

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Teresa McPherson Lawn & Garden Retailer (Great American Media Services)

Managing Editor of Lawn & Garden Retailer, an award‑winning B2B focused on the IGC market. Specialties: Independent garden retailer features; Innovator Awards; market and product trend rundowns.

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Tim Hodson Lawn & Garden Retailer (Great American Media Services)

Editorial Director guiding L&GR’s coverage of products, business strategy and trade events for garden centers. Specialties: Editorial direction across IGC coverage; market intelligence and event reporting.

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Stan Pohmer Lawn & Garden Retailer (Great American Media Services)

Long‑running L&GR columnist offering actionable retail strategy for garden centers. Specialties: Retail strategy; consumer behavior; merchandising and staffing for IGCs.

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Matthew Appleby HortWeek (Haymarket)

Editor and garden retail correspondent at HortWeek covering UK garden centre business, rankings and policy impacts. Specialties: UK garden retail; policy and trade; Top 200 garden centres; peat‑free/ESG transition.

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Rachael Forsyth HortWeek (Haymarket)

Senior Reporter at HortWeek with frequent scoops on UK garden retail operations and finances. Specialties: UK garden centre news; M&A; performance data; people moves.

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Sally Drury HortWeek (Haymarket)

Technical Editor at HortWeek curating product and plant news that influences garden centre assortments. Specialties: Product/technical news; plant health; new varieties relevant to garden retail.

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Christina Taylor HortWeek (Haymarket)

Digital Content Manager at HortWeek driving online bulletins, data resources and sector updates. Specialties: Digital coverage; newsletters; directories and retail data tools for garden centres.

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Neil Mead Garden Centre Update (Datateam Business Media)

Editorial lead for Garden Centre Update (Datateam), a UK trade title serving the garden retail sector. Specialties: Garden retail trade news; UK events; supplier/product launches.

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Nina Mason Garden Centre Retail (Eljays44 / 44Group)

Head of Content at Eljays44 producing Garden Centre Retail magazine and related garden retail media/events. Specialties: UK garden retail content; B2B features; event and awards coverage.

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Charlotte Cowell Garden Centre Buyer (Gifts & Greetings Review Ltd.)

Editor-publisher behind the relaunched Garden Centre Buyer, an online B2B title covering the full garden retail mix. Specialties: Garden centre trade news; gift/shop and catering categories; supplier/product launches.

email | website


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