Top Journalists in Health Food Stores
Adrienne Smith New Hope Network / Natural Foods Merchandiser / Organic Produce Network
Director of Content at New Hope Network and editor-in-chief of Natural Foods Merchandiser; also leads content for Organic Produce Network. Smith covers natural/organic retail strategy and trends for retailers and brands. Specialties: Natural/organic retail, independent health-food stores, CPG trends, NEXTY Awards leadership.
Douglas Brown New Hope Network
Senior Retail Reporter at New Hope Network; writes deeply on natural/organic retail and authors the ‘Shelf Life’ column/newsletter for the industry. Specialties: Natural and organic retail reporting, operations, policy and trend analysis for retailers.
Rick Polito Nutrition Business Journal (New Hope Network)
Editor-in-Chief of Nutrition Business Journal, covering market data and strategic developments across supplements and natural products that affect retail. Specialties: Nutrition/supplement industry market trends, deals, and developments impacting natural retailers.
Bill Giebler Nutrition Business Journal (New Hope Network)
Content & Insights Director at NBJ; award‑winning writer reporting supplement and food/ag trends across New Hope’s platforms. Specialties: Dietary supplements, food/ag trends, market data and insight for natural retail.
Maggie Jaqua WholeFoods Magazine
Content Director at WholeFoods Magazine, the long‑running B2B title serving health-food and supplement retailers. Specialties: Independent natural products retailers, merchandising, category trends, education.
Jay Jacobowitz WholeFoods Magazine / Retail Insights
Merchandising Editor at WholeFoods Magazine and founder of Retail Insights; long‑time columnist advising natural retailers on store performance. Specialties: Health-food store merchandising, strategy, and independent retail benchmarking (Retail Universe).
Janet Poveromo Vitamin Retailer Magazine
Editor‑in‑Chief at Vitamin Retailer, a trade publication focused on supplement and health-food store operators. Specialties: Dietary supplement retail, product/brand coverage, store best practices.
Sean Moloughney Nutraceuticals World (Rodman Media)
Editor at Nutraceuticals World; directs coverage of the dietary supplement, functional food and nutritional beverage industries. Specialties: Supplements/functional foods, regulatory and market coverage for retailers and brands.
Jennifer Grebow Nutritional Outlook (MJH Life Sciences)
Editor‑in‑Chief at Nutritional Outlook; leads award‑winning B2B coverage on supplements and healthy CPG innovation. Specialties: Dietary supplements and healthy foods/beverages; category reports that inform retail assortments.
Elizabeth Crawford FoodNavigator‑USA (William Reed)
Senior Editor at FoodNavigator‑USA; covers US food/CPG trends with a strong focus on health-forward innovation reaching retailers. Specialties: Food & beverage innovation, health & wellness, labeling/regulatory, startup/retail trends.
Deniz Ataman FoodNavigator‑USA (William Reed)
Deputy Editor at FoodNavigator‑USA; reports on research, policy and technology influencing better‑for‑you categories. Specialties: Ingredient, technology and policy trends shaping health‑oriented CPG and retail.
Stephen Daniells NutraIngredients / NutraIngredients‑USA (William Reed)
Global Editor‑in‑Chief for NutraIngredients; a leading voice on the supplements and natural products sectors that health‑food retailers rely on. Specialties: Nutrition/supplement industry, regulation, science and retail implications.
Danielle Masterson NutraIngredients‑USA (William Reed)
Editor at NutraIngredients‑USA; covers supplement and functional‑food news with an eye toward business and retail impact. Specialties: Supplements, functional foods, category innovation and retail channel dynamics.
Claudia Adrien NutraIngredients‑USA (William Reed)
Senior Correspondent at NutraIngredients‑USA; reports breaking developments affecting supplement brands and retailers. Specialties: Supplement industry reporting, regulatory/legal actions, retail trends.
Jeff Wells Grocery Dive (Industry Dive / TechTarget)
Lead Editor at Grocery Dive; longtime grocery journalist with deep coverage of competitive moves and innovations shaping US food retail. Specialties: Grocery retail strategy and operations; coverage of Whole Foods, Sprouts and natural‑leaning formats.
Catherine Douglas Moran Grocery Dive (Industry Dive / TechTarget)
Editor at Grocery Dive; prolific reporter on US grocers and developments that influence health/organic assortment and merchandising. Specialties: Grocery M&A, leadership changes, retail media, e‑commerce and store growth.
Monica Watrous Food Business News (Sosland Publishing)
Managing Editor at Food Business News and editor of Food Entrepreneur; covers health‑oriented brands and trends flowing into grocery and natural channels. Specialties: Better‑for‑you product innovation, startup/entrepreneur coverage, trends influencing retail sets.
Bill Wilson Supermarket News (Informa Connect)
Senior Editor at Supermarket News; covers breaking news, openings and strategic shifts across US grocers, including natural/organic‑focused chains. Specialties: Grocery operations, new stores, health & wellness category moves (e.g., Sprouts, New Seasons, natural sets).
Chloe Riley Supermarket News (Informa Connect)
Executive Editor at Supermarket News; leads SN’s newsroom and digital strategy covering the supermarket sector, including health‑forward retail trends. Specialties: Grocery industry leadership, digital storytelling, editorial initiatives reaching food‑retail executives.
Carol Ortenberg NOSH (BevNET)
Editor covering NOSH’s natural and organic packaged‑food beat; reports on brand growth, financing and retailer relationships relevant to health‑food stores. Specialties: Natural/organic/sustainable CPG, emerging brands, retail distribution (Whole Foods, Sprouts, independents).
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