Top Journalists in Lighting Stores
Linda Longo enLIGHTenment magazine
Editorial Director of enLIGHTenment magazine with a long track record covering lighting retailers and showroom operations; partners with Dallas Market Center on the Showroom of the Year Awards. Specialties: Independent lighting showrooms, retail trends, merchandising, industry awards (Showroom of the Year), market coverage.
Nicole Davis enLIGHTenment magazine
Trends-focused editor and writer at enLIGHTenment, reporting on product and retail shifts that matter to lighting stores. Specialties: Retail and product trend reporting for lighting showrooms; ALA community involvement.
Allison Zisko Home Accents Today
Editor-in-Chief of Home Accents Today, leading expanded lighting coverage (following HAT’s Jan. 1, 2025 acquisition of Furniture, Lighting & Décor) and regular lighting industry reporting. Specialties: Lighting retail news, industry leadership moves, market coverage (Lightovation/ALA).
Thomas Lester Home Accents Today
Digital/Managing Editor at Home Accents Today who frequently covers lighting category developments and retail operations. Specialties: Digital news, lighting and retail coverage, people/news in home décor industries.
Lauren Roses Home Accents Today
Product Editor at Home Accents Today curating lighting product roundups and new releases relevant to lighting retailers. Specialties: Lighting product features, trend roundups, market debuts for showrooms and designers.
Diane Falvey Home Accents Today (Furniture, Lighting & Décor vertical)
Veteran editor and writer covering lighting retailers and the broader home furnishings sector; led Furniture, Lighting & Décor (now folded under HAT’s umbrella). Specialties: Lighting/furniture retail trends, designer/retailer education, market coverage.
Waynette Goodson Furniture, Lighting & Décor (now part of Home Accents Today)
Executive Editor at Furniture, Lighting & Décor (pre-acquisition), bringing design/retail coverage and video storytelling to lighting-centric audiences. Specialties: Design- and retail-facing features, lighting category storytelling and video content.
Al Uszynski Inside Lighting
Founder and publisher who reports and analyzes North American lighting industry developments followed closely by lighting showrooms and distributors. Specialties: Lighting industry news/analysis, distributor/agency moves, market intelligence used by lighting businesses.
Randy Reid designing lighting (dl) / EdisonReport
Editor of designing lighting (dl) and publisher of EdisonReport, a long-time lighting media leader amplifying news relevant to manufacturers, designers and showrooms. Specialties: Business of lighting design, industry news/opinion, coverage of events influencing specifiers and retailers.
David Gordon US Lighting Trends / ElectricalTrends
Publisher of US Lighting Trends and author at ElectricalTrends; covers lighting channel economics and trends impacting retailers and distributors. Specialties: Lighting/distribution channel trends, market surveys, retail/distributor insights that inform lighting store strategy.
Line Goyette US Lighting Trends
Senior contributor to US Lighting Trends producing practical industry content for specifiers, distributors and retailers. Specialties: Lighting industry news/features from a distributor/market perspective.
John Gunderson US Lighting Trends
Senior contributor at US Lighting Trends offering actionable guidance to lighting manufacturers, specifiers and retail/distribution audiences. Specialties: Distribution marketing, pricing and category management insights applied to lighting.
Jim Lucy Electrical Wholesaling (Endeavor Business Media)
Editor-in-Chief who tracks distributor-side lighting trends that often influence showroom assortments and supplier strategy. Specialties: Electrical distribution coverage inclusive of lighting category sales, research and dealer trends.
Michael Morris Electrical Wholesaling (Endeavor Business Media)
Associate Editor reporting on electrical distribution and lighting developments relevant to stocking dealers and showrooms. Specialties: Lighting/distribution news, product coverage, market updates for channel partners.
Scott Costa tED magazine / ElectrifiED (NAED)
Publisher of tED magazine (NAED) overseeing daily news and the ElectrifiED site; continues lighting coverage formerly hosted on lightED. Specialties: Industry news, lighting channel coverage, electrification policy/market shifts impacting lighting sales.
Misty Byers tED magazine (NAED)
Editor guiding day-to-day content at tED magazine, including ongoing lighting industry reporting for distributors and their showroom customers. Specialties: Editorial leadership across NAED’s coverage including lighting manufacturer/distributor news and best practices.
Nicky Herron tED magazine / ElectrifiED (NAED)
Online Editor managing digital coverage for tED and ElectrifiED, including lighting-related news and analysis. Specialties: Online news editing across lighting and electrical distribution beats.
Craig DiLouie LightNOW / Electrical Contractor / Lighting Controls Association
Lighting industry journalist/educator (LightNOW contributor; Education Director at LCA) widely published on lighting topics that inform channel partners and retailers. Specialties: Lighting controls, codes/standards, rebate/market trends; columns for trade media read by contractors, distributors and retailers.
Suelynn Shiller LightNOW
Editor of LightNOW, producing a twice‑monthly newsletter/blog digest of lighting news, product and policy coverage for industry stakeholders. Specialties: Curates/edits lighting industry news and opinion for a broad professional audience including showrooms.
Michael Colligan Get A Grip On Lighting (podcast)
Co‑host of the Get A Grip On Lighting podcast, a widely followed industry forum discussing trends that affect lighting distributors and retailers. Specialties: Lighting distribution and showroom-facing conversations via podcasting; industry education and thought leadership.
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