Motels Trade Associations

American Hotel & Lodging Association (AHLA)

The U.S. lodging industry’s national voice for hotels and motels, providing advocacy (labor, taxes, STRs), research, safety standards and member programs at scale. Reported more than 32,000 lodging property members representing 3.2M+ rooms nationwide.

https://www.ahla.com Membership: 32,000

Asian American Hotel Owners Association (AAHOA)

Represents hotel and motel owners with education, events, brand/vendor access and policy advocacy; membership exceeds 20,000 owners who collectively own about 60% of U.S. hotels.

https://www.aahoa.com Membership: 20,000

California Hotel & Lodging Association (CHLA)

California’s statewide hotel/motel association offering advocacy, compliance help, training, and cost‑saving programs for properties (explicitly including motels). Public filings and directories indicate roughly 1,550 members plus ~300 organizational members; CHLA also notes it represents 6,000+ hotels, motels and boutique inns statewide.

https://calodging.com Membership: 1,550

Florida Restaurant & Lodging Association (FRLA)

Florida’s combined restaurant and lodging association (merged with the former Florida Hotel & Motel Association) delivering state advocacy, compliance training and marketing—serving more than 10,000 members across hospitality segments.

https://frla.org Membership: 10,000

Hospitality Asset Managers Association (HAMA)

Asset‑owner/asset‑manager peer group that advances best practices for hotel/motel investments, operations and capital planning; the association reports 200+ members globally active across 3,500+ hotels.

https://hamagroup.org Membership: 200

Hotel Association of Canada (HAC)

Canada’s national hotel/motel association providing federal advocacy, research and programs; represents 8,226+ hotels, motels and resorts across the country. Useful for U.S. brands or cross‑border operators with motels in Canada.

https://hotelassociation.ca Membership: 8,226

Hotel Association of New York City (HANYC)

City‑level advocacy and services for New York City hotels and motels—labor, policy, operations and community initiatives—representing nearly 300 member hotels with ~80,000 rooms.

https://hanyc.org Membership: 300

Hospitality Sales & Marketing Association International (HSMAI)

Global sales, marketing and revenue‑management association for lodging professionals (including independents and motels) offering education, certifications and chapters; more than 7,000 members worldwide.

https://americas.hsmai.org Membership: 7,000

IHG Owners Association

Independent, not‑for‑profit owners’ association for IHG brands (e.g., Holiday Inn, Holiday Inn Express) that advocates on standards, costs and performance for 5,000+ owners of 3,500+ hotels—many in the motel/economy space.

https://www.owners.org Membership: 5,000

Illinois Hotel & Lodging Association (IHLA)

Illinois’ statewide lodging association (hotels and motels) focused on advocacy, training and networking; includes 400+ member hotels plus allied suppliers.

https://www.illinoishotels.org Membership: 400

Independent Lodging Industry Association (ILIA)

National group created to promote and protect independent lodging owners and managers (including independent motels) through advocacy, education and resources; reported nearly 1,000 members at launch (current counts not publicly posted).

https://independentlodging.org Membership: 1,000

International Society of Hotel Associations (ISHA)

Peer network for state, provincial and city hotel/motel association executives across the U.S., Canada and the Caribbean—useful conduit to state resources and best practices. ISHA notes 42 member associations.

https://www.isha.biz Membership: 42

International Society of Hospitality Consultants (ISHC)

Invitation‑only global society of hospitality consultants (200+ members) providing advisory expertise (development, ops, asset management) to owners, including independent motel operators.

https://ishc.com Membership: 200

New York State Hospitality & Tourism Association (NYSHTA)

America’s oldest state lodging association advocating for hotels and motels in New York; provides government affairs, education and savings programs to ~1,000 members.

https://www.nyshta.org Membership: 1,000

Ohio Hotel & Lodging Association (OHLA)

Statewide advocacy, education and cost‑savings programs for Ohio hotels and motels; public data indicate ~600 hotel members plus 111 supplier members.

https://ohla.org Membership: 711

Oregon Restaurant & Lodging Association (ORLA)

Oregon’s statewide trade association for foodservice and lodging; represents close to 3,000 member units and advocates for 2,000+ lodging establishments—policy, training and marketing benefits apply to motels as well.

https://www.oregonrla.org Membership: 3,000

Select Registry

Member‑owned association of 300+ independent inns, B&Bs and boutique hotels known for quality standards and marketing reach—useful for independent motel owners considering repositioning or differentiation.

https://selectregistry.com Membership: 300

Texas Hotel & Lodging Association (THLA)

The nation’s largest state hotel association by membership, providing legal hotline support, advocacy, training and marketing for 5,000+ members—covering properties from limited‑service motels to full‑service hotels.

https://texaslodging.com Membership: 5,000

U.S. Travel Association

Cross‑sector national trade group representing 1,000+ travel organizations (including hotel/motel companies and state lodging groups) to drive travel demand and shape federal policy impacting lodging.

https://www.ustravel.org Membership: 1,000

Washington Hospitality Association

Washington state’s unified lodging/restaurant association offering strong government affairs, compliance resources and member programs—representing 6,000+ hospitality members, including many hotel and motel properties.

https://wahospitality.org Membership: 6,000