Television Stations Industry Terminology

-Pull the Ad-ID before we load the spot into traffic. -The agency won’t accept the buy without Ad-ID tagged to every creative. -Ad delivery and post logs reconcile faster when Ad-ID is mandatory.

-We’re shifting 15% of the plan to addressable to reach in-market auto intenders. -Addressable CPMs are higher, but ROI lift offsets the premium. -ATSC 3.0 opens a path to broadcast addressability at scale.

-We’re the ABC affiliate in DMA 23. -The new affiliation agreement includes expanded network news blocks. -Losing the network affiliation would disrupt prime-time ratings.

-Our ATSC 1.0 host handles the simulcast during the 3.0 rollout. -MPEG-2 bitrate limits how many .x subchannels we can add in 1.0. -PSIP tables must be accurate for ATSC 1.0 receivers.

-We’ll light up 3.0 with HDR and 4K-capable workflows. -Datacasting in 3.0 adds a new B2B revenue stream. -Addressable ad pilots run over ATSC 3.0 in our market.

-The show is on a 7 national / 5 local barter split. -We cleared the barter magazine show for early fringe. -Barter reduces cash outlay but sacrifices some local avails.

-The MLB game is blacked out in our DMA due to territorial rights. -MVPDs must enforce the regional sports blackout on their systems. -Our OTT app uses geo-fencing to comply with blackout rules.

-The deal is guaranteed on C3 adults 25–54. -C7 delivery is stronger due to delayed viewing. -We’re moving toward impression-based currency, but clients still ask for C3.

-QC flagged the spot for CALM Act non-compliance (−15 LKFS target). -We normalized the long-form to meet A/85. -Automation applies loudness control to prevent CALM complaints.

-All news and emergency content must be captioned in real time. -The 708 captions drifted; engineering corrected timing. -OTT deliverables require sidecar IMSC files.

-The CPM on prime is $22 A25–54. -Addressable CPMs are higher but targeted. -The client wants an all-in cross-platform CPM.

-Late news CPP is lower than prime CPP this quarter. -We optimized the schedule to reduce CPP in early fringe. -CPP benchmarks vary widely by DMA size.

-We mapped SCTE-35 to enable DAI in our FAST channel. -The SSAI stack stitches ads server-side to avoid ad blockers. -ATSC 3.0 pilots include broadcast DAI.

-We’re heavying-up in early news dayparts. -Prime rates surge during tentpole events. -Daytime CPP dropped after the schedule change.

-We’re launching a true-crime diginet on 8.3. -Bitrate allocation across subchannels impacts picture quality. -Subchannels add incremental GRPs at low cost.

-We’re #1 in A25–54 in DMA 12. -The buy excludes out-of-DMA households. -Sports rights are sold by DMA footprint.

-The group operates a Fox/CW duopoly in our market. -Shared services reduce duplicative news costs. -Regulatory limits affected the proposed duopoly.

-Schedule three hours of E/I each week on the main channel. -Remember the E/I bug in the first minute. -The quarterly children’s report must list E/I episodes.

-We ran the weekly EAS test during midday. -A weather warning preempted programming on all channels. -Logs must show receipt and retransmission of EAS messages.

-The ENG truck is set on the courthouse live shot. -We’ll use bonded cellular to avoid line-of-sight issues. -Assign an IFB for the reporter and photog.

-We launched a 24/7 local news FAST channel. -Monetization relies on DAI and programmatic demand. -Our FAST inventory complements OTA avails.

-We need 250 GRPs in Adults 25–54. -Boosting frequency raised total GRPs but not reach. -GRPs alone don’t show deduplicated reach.

-Increasing HAAT improved fringe reception. -Coverage maps model ERP and HAAT together. -The tower relocation changed our HAAT.

-Prime HUT levels drive higher ratings. -Low PUT at 1 a.m. limits delivery. -Share rose even though HUT fell.

-Check the reporter’s IFB before we hit air. -Producer will backtime you on IFB. -We lost IFB; cue with hand signals.

-Our deal guarantees 12 million impressions A25–54. -Post-campaign, we owed 8% in impression shortfalls. -Impressions enable cross-platform equivalency.

-Under the JSA, we handle their local spot sales. -Regulatory changes affected the JSA’s term. -JSA efficiencies improved sell-through.

-Trigger the legal ID at the hour break. -Our legal ID includes the main and translator calls. -Automation inserts the legal ID during the bumper.

-We reclassed the schedule to comply with LUR. -Political season compresses inventory at LUR pricing. -Document the class-of-time to support LUR claims.

-We owe three makegoods due to storm preemptions. -Makegood inventory will run in late news. -Impression shortfalls trigger program-specific makegoods.

-Master control rolled the backup after the server fault. -Update the playlist before prime-time. -EAS overrides are handled in master control.

-Retrans fees are negotiated with each MVPD. -Our station sits on the basic tier across MVPDs. -The outage affected two MVPD headends.

-The deal is on Nielsen impressions, A25–54. -We’re moving from CPP to impression currency. -Panel-plus-big-data improves stability in low-HUT dayparts.

-Update the rundown slug in NRCS. -MOS links trigger CG and video playback. -Producer locked the rundown for rehearsal.

-The network’s O&O group upgraded to 1080p HDR. -O&O news mandates standardized graphics. -Compensation differs from affiliate deals.

-Our OTT app extends local news beyond OTA. -We’re adding programmatic demand to OTT inventory. -Attribution is stronger on OTT than linear.

-We listed our inventory in a private marketplace. -Programmatic pacing is behind; raise the bid. -Use first-party data segments for programmatic OTT.

-Update PSIP for the new subchannel branding. -A PSIP error hid 5.3 from older sets. -Legal ID must match PSIP calls.

-Late news did a 6.2 HH rating. -We guaranteed a 1.1 rating A25–54. -Ratings dipped with lower HUT.

-We need 55% reach at a 3.0 frequency. -Adding dayparts increased reach more than frequency. -Capping frequency reduces waste.

-Our retrans deal with the cable operator renews in Q4. -A carriage dispute triggered a temporary blackout. -Group-wide retrans rates rose 8% year-over-year.

-We won the 10 p.m. news with a 38 share. -Share improved even as overall HUT declined. -Prime special stole share from competitors.

-The client upgraded to three :30 spots in prime. -That spot has alcohol separation rules. -We owe two ROS spots due to the preemption.

-Microwave STL failed; switch to fiber backup. -STL latency impacts timing of EAS triggers. -The new STL path supports 1080p workflows.

-We cleared the talk show in early fringe. -Off-network comedy delivers strong early news flow. -Barter terms reserve national ad inventory.

-Load the new copy into traffic by noon. -The as-run report reconciles spots against the contract. -Traffic locked the log before master control roll.

-Our move to UHF improved indoor reception. -VHF-low can be challenging for small antennas. -Rerun coverage maps after the band change.

-We locked in prime inventory during the upfront. -Scatter CPMs spiked after ratings surged. -The client split budget 70/30 upfront vs scatter.

-We secured carriage on two vMVPDs. -vMVPD measurement feeds into our impression currency. -Blackouts must also be enforced on vMVPDs.

-QC the watermark to ensure credit for delayed viewing. -The spot was missing the Nielsen watermark and didn’t credit. -Watermark integrity is part of our delivery spec.