Leading Executives in Tire Dealers
Joe Auriemma
Chief Executive Officer, Pep Boys
Named CEO in February 2025 after serving as interim CEO since September 2024, he’s spearheading a network optimization and growth push, including creating a VP–Transformation role to reshape store coverage and performance.
Website | Media relations | LinkedIn (company)
Don Barnes III
President, Belle Tire
Third‑generation leader who, as president, has driven Belle Tire’s aggressive Chicagoland expansion while maintaining the brand’s ‘chief tire guy’ customer focus.
Greg Bell
President, Tire Pros (an ATD brand)
Oversees the nation’s largest franchise network of independent tire dealers, rolling out programs and digital tools to help 600+ franchised locations grow.
Mike Broberg
Chief Executive Officer, Les Schwab Tire Centers
CFO‑turned‑CEO (effective 2023) leading Les Schwab’s organic and M&A growth, including the February 2025 acquisition of Pete’s Road Service in Southern California.
Don Byrd
President & Chief Executive Officer, TBC Corporation (Big O Tires, NTW)
Took the helm in May 2024, advancing TBC’s wholesale and franchise strategy and strengthening the exec team (e.g., new CFO in Oct. 2024).
Scott Clark
Chief Executive Officer, Tire Rack (a Discount Tire company)
Former Michelin North America executive who became Tire Rack CEO on April 21, 2025, also joining the Discount Tire (Reinalt‑Thomas) board.
Jim Duff
Managing Partner / Co‑Owner, Southern Tire Mart
Co‑owner of the U.S.’s largest commercial tire dealer, guiding coast‑to‑coast growth and strategic acquisitions like Dorsey Tire in June 2025.
Tom Duff
Managing Partner / Co‑Owner, Southern Tire Mart
Co‑owner and managing partner alongside his brother Jim, steering STM’s national footprint and expansion through targeted M&A.
Peter Fitzsimmons
President & Chief Executive Officer, Monro, Inc. (Monro Auto Service & Tire Centers)
Appointed CEO on March 31, 2025 to lead a performance‑improvement plan focused on operations, margins and long‑term shareholder value.
Website | Investor relations | LinkedIn (company)
Jack Lawless
Chief Executive Officer, Belle Tire
Veteran operator tapped to scale Belle Tire’s century‑old retail brand as CEO, partnering with the Barnes family to accelerate multi‑state growth.
John D. McCarthy Jr.
President, McCarthy Tire Service
Fourth‑generation leader of one of the largest U.S. commercial tire dealers and retreaders, recognized for both industry scale and community impact.
Dean Muglia
Chief Executive Officer, Discount Tire (Reinalt‑Thomas Corp.)
CEO since 2020, he’s expanded Discount Tire’s presence and full‑service capabilities with acquisitions like Dunn Tire (2023) and Suburban Tire (2024), topping 1,200+ stores.
Tony Puckett
Chief Executive Officer, Sun Auto Tire & Service
Former Valvoline quick‑lube leader now scaling Sun Auto past 500 locations through acquisitions and brand integration—most recently adding Ohio’s Larry Harer Goodyear.
Gary Skidmore
Senior Vice President & General Manager (Head of Brand), Big O Tires (a TBC brand)
Heads the Big O Tires franchise system as its top executive (SVP/GM), driving franchise growth and profitability and leading brand conventions and initiatives.
David Sorbaro
Co‑Chief Executive Officer, Mavis Tire Express Services
Co‑CEO guiding Mavis’s rapid expansion—including completing the acquisition of the Midas brand in June 2025—while remaining a visible spokesperson for growth.
Stephen Sorbaro
Co‑Chief Executive Officer, Mavis Tire Express Services
Co‑CEO helping lead one of North America’s largest tire and service platforms; continues to front major brand marketing and partnership efforts.
Adam Sutton
Chief Executive Officer, RNR Tire Express
Elevated to CEO in late 2024, he’s steering the lease‑to‑own tire/wheel franchisor past 200 locations and into its 25th‑anniversary growth phase.
Jamie Ward
President, Tire Discounters
Long‑time operator and president leading day‑to‑day execution for the nation’s largest 100% family‑owned tire and service retailer as it expands across the Southeast and Midwest.
Tim Winkeler
President & Chief Executive Officer, VIP Tires & Service
Promoted to president & CEO in 2019, he’s grown VIP across New England while highlighting workforce development and in‑store experience upgrades.
Jim Wochinske
President & Chief Executive Officer, Pomp’s Tire Service
Leads one of the largest independent commercial and retail tire dealers in the U.S., with multi‑state coverage and deep fleet-service expertise.
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