Leading Executives in Vitamins and Nutraceuticals
Kat Cole
Chief Executive Officer, AG1 (formerly Athletic Greens)
Scaled AG1’s flagship daily nutrition powder and was elevated to CEO on July 24, 2024, to lead the next phase of global growth.
Company website | Press | LinkedIn (company)
Katerina Markov Schneider
Founder & Chief Executive Officer, Ritual
Founder-CEO who built a transparency-first vitamin brand; Ritual surpassed $250M in 2024 revenue and expanded distribution to Target, Whole Foods, Amazon and more.
Company website | LinkedIn (company)
Walter Faulstroh
Co‑Founder & Chief Executive Officer, HUM Nutrition
Co-founded HUM Nutrition and popularized ‘beauty-from-within’ supplements across prestige retail and DTC.
Company website | LinkedIn (company)
Cindy Gustafson
Chief Executive Officer, Nutrafol (Unilever Health & Wellbeing)
Moved from CMO to CEO in early 2025 as co‑founder Giorgos Tsetis became Chairman; leads the US dermatologist‑recommended hair growth brand’s next stage.
Company website | LinkedIn (company)
Jeff Boutelle
Chief Executive Officer, Pharmavite (Nature Made, Equelle, Bonafide)
Veteran CPG operator leading the Nature Made maker since 2017; recently expanded US manufacturing with a new Ohio gummies facility.
Company website | LinkedIn (company)
Brian McNamara
Chief Executive Officer, Haleon (Centrum, Emergen‑C, Caltrate)
CEO of the world’s largest consumer health pure‑play since its 2022 demerger; oversees iconic VMS brands such as Centrum and Emergen‑C.
Company website | LinkedIn (company)
Brian Ray
Chief Executive Officer, Garden of Life (Nestlé Health Science)
Longtime leader and co‑founder of the organic, Non‑GMO, B‑Corp supplement brand; now CEO under Nestlé Health Science ownership.
Company website | LinkedIn (company)
Michael Costello
Chief Executive Officer, GNC
Retail veteran steering GNC’s turnaround as CEO, with a focus on science‑backed assortments and new partnerships (e.g., GLP‑1 nutrition support).
Company website | LinkedIn (company)
Sharon Leite
Chief Executive Officer, The Vitamin Shoppe
Returned as CEO in May 2025 as the specialty retailer changed ownership, tasked with accelerating omnichannel and private‑brand growth.
Company website | LinkedIn (company)
Jim Brown
President & Chief Executive Officer, USANA Health Sciences
Direct‑selling veteran appointed CEO; elected in 2025 to the board of the Direct Selling Association, underscoring his industry leadership.
Company website | LinkedIn (company)
Jim Emme
Chief Executive Officer, NOW Foods
Long‑time leader at one of the largest family‑owned supplement manufacturers; active advocate for quality testing and consumer trust.
Company website | LinkedIn (company)
Mike Pilato
Director, President & Chief Executive Officer, Jamieson Wellness (Jamieson, Youtheory, Progressive)
Leads Canada’s largest VMS company, driving international expansion in the US and China and portfolio growth across multiple brands.
Company website | LinkedIn (company)
Colin Watts
Chief Executive Officer, Thorne
Brought in after Thorne went private in 2023; leading the clinician‑trusted, testing‑led personalized nutrition company and its expanded sports partnerships.
Company website | LinkedIn (company)
Jostein Solheim
Chief Executive Officer, Health & Wellbeing Collective, Unilever Health & Wellbeing Collective (OLLY, Liquid I.V., Nutrafol, SmartyPants, Welly)
Heads Unilever’s €1B+ Health & Wellbeing business group of fast‑growing supplement brands focused on science, personalization and transparency.
Company website | LinkedIn (company)
Philip Eykerman
President, Health, Nutrition & Care (through 2025), dsm‑firmenich
Exec Committee member leading the Health, Nutrition & Care business through the vitamin transformation and growth in preventative health solutions.
Company website | LinkedIn (company)
Jean‑Christophe Hyvert
Head of Capsules & Health Ingredients; Member, Executive Committee, Lonza (Capsules & Health Ingredients)
Moved from leading Biologics to head the Capsules & Health Ingredients unit in April 2025 as Lonza advances plans for a strategic CHI exit.
Company website | LinkedIn (company)
Frédéric Boned
Senior Vice President & General Manager, Human Nutrition & Health, Balchem – Human Nutrition & Health (VitaCholine, K2VITAL)
Oversees the Human Nutrition & Health segment, expanding choline capacity and branded ingredients portfolio serving dietary supplements and functional foods.
Company website | LinkedIn (company)
Steve Mister, Esq., CAE
President & Chief Executive Officer, Council for Responsible Nutrition (CRN)
For two decades as CEO, has been a leading voice on supplement policy, safety and self‑regulation (e.g., AER law; Supplement OWL registry).
Daniel Fabricant, Ph.D.
President & Chief Executive Officer, Natural Products Association (NPA)
Former FDA supplements division director turned trade association chief advocating on tariffs, FDA policy and access to dietary ingredients.
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