Inside HubSpot’s Surprising Acquisition of the Hustle
An irreverent media co. begins with a daily email blast and is ultimately acquired for 8 figures.
Sam Parr founded the Hustle, a media company that delivers business and tech news to millennials in an engaging and relatable way, in 2015. The business was an instant hit with readers, generating millions of page views in only a few months.
By 2020 Sam Parr had grown the Hustle to $15 million in revenue, attracting the attention of tech giant HubSpot. A few months later, the tech conglomerate acquired the Hustle in a lucrative eight-figure deal. In this episode, you’ll learn how to:
- Find top talent before others do.
- Grow a passionate audience base.
- Raise your prices without upsetting your customers.
- Defeat the market leaders in your industry.
- Boost your acquisition offer using a surprising negotiation technique.
Reposted with permission from Built to Sell Radio
John Warrillow is the Founder and CEO of The Value Builder System™, a sales and marketing software for business advisors to find, win and keep their best clients. John is also the author of the bestselling book, Built to Sell: Creating a Business That Can Thrive Without You, which was recognized by Fortune and Inc. magazines as one of the best business books of 2011. He also hosts Built to Sell Radio, ranked by Forbes as one of the ten best podcasts for business owners.
