Inside Story Behind P&G’s Acquisition of Tula Skincare
A skincare line built from the ground up joins an iconic family of brands
In 2013, Dan Reich and his partners founded TULA, a digitally native, probiotics-infused skincare line.
Reich bootstrapped TULA to around $10 million in annual revenue when he realized he needed to replace himself as CEO.
The company thrived under professional management, and by 2022, TULA had achieved revenue of over $100 million and received an acquisition offer from Procter & Gamble. In this episode, you’ll learn how to:
- Know when to fire yourself as CEO.
- Uncover fresh opportunities in stagnant markets.
- Safeguard your idea from corporate giants.
- Use convertible debt to finance your business.
- Choose an acquirer that aligns with your company’s vision.
- Understand the dual role partners play in shaping your brand’s value.
Reposted with permission from Built to Sell Radio.
John Warrillow is the Founder and CEO of The Value Builder System™, a sales and marketing software for business advisors to find, win and keep their best clients. John is also the author of the bestselling book, Built to Sell: Creating a Business That Can Thrive Without You, which was recognized by Fortune and Inc. magazines as one of the best business books of 2011. He also hosts Built to Sell Radio, ranked by Forbes as one of the ten best podcasts for business owners.
