Digital & Multimedia Marketing Agency

Description:
The business offering consists of two established entities. Company 1 is a full-service agency specializing in brand strategy, creative design, and traditional marketing offering services such as brand development, advertising, print and video marketing, and strategic messaging. Company 2 focuses on data-driven online marketing, providing website development, search engine optimization (SEO), advertising, social media marketing, content creation, email marketing, and analytics to enhance digital performance. While Company 1 builds strategic brand identities through traditional methods, Company 2 leverages digital strategy and engagement tools to drive measurable online results.

Key Aspects:
• Company 1 gross profit and adjusted EBITDA margins averaged 45.2% and 14.7%, respectively, from 2021 to 2024.
• In 2024, Company 2 generated approximately 5.1% of its revenue from monthly recurring revenue (MRR) from website maintenance and ongoing SEO services.
• Management estimates that approximately 90% of both companies revenue in 2024 was generated from repeat clients.
• Many client relationships span decades, demonstrating both companies ability to deliver consistent results.
• The complementary nature of the two companies allows for seamless delivery of both traditional and digital marketing services.
• As of December 31, 2024, neither company have any long-term liabilities.

Opportunities:
• Expand geographic marketing initiatives to drive revenue growth and increase market share.
• Pursue new market segments by identifying underserved industries or client types and executing targeted outreach to drive client acquisition.
• Prioritize expanding the Company's reporting and analytics services to enhance data-driven decision-making, improve client value, and drive revenue growth.
• Focus on the expansion of website maintenance and ongoing SEO support services to enhance recurring revenue.

Headquartered:
• Northeast, US

Current Markets:
• The Companies primarily serve clients in the Northeast food and beverage, consumer services, professional services, healthcare, financial, educational, industrial, and technology sectors.

Real Estate:
• Both companies operate from a 7,400 sq. ft. facility and plan to downsize as several employees have transitioned to remote work following the COVID-19 pandemic. The lease expires on June 30, 2025.

Shareholder Ownership:
• Company 1 is solely owned by one partner. Company 2 is majority owned by the owner of Company 1 (87.5%) and a minority partner (12.5%), who holds a leadership position within Company 2. Both partners are seeking retirement but are willing to stay with the Company for a predetermined period to facilitate a smooth transition to new ownership.