DTC eCommerce Brand | Beauty Device Sector

Broker presents a DTC eCommerce Brand in the Beauty Segment that focuses on At-Home Skincare Devices and Replenishable Treatments that give customers a simple way to maintain clinic-grade results without the cost or hassle of leaving their home. This brand serves a large, loyal audience of women ages 40 - 60 who care about value, ease, and steady results. Their shift toward replenishable skincare over the past year has doubled the Customer Return Rate and strengthened long-term brand loyalty. With a focus on key international markets, the brand enjoys a strong online presence through dedicated subdomains, ensuring tailored experiences for customers across regions such as the UK, Australia, Canada, Europe, and the UAE.

The company is core focused on a Micro Infusion Product Collection that continues to gain momentum with consumers. Their formulas and devices are exclusive to the brand and are backed by years of collaboration with a single factory partner that handles end-to-end manufacturing, fulfillment, and forecasting. This relationship removes the burden of upfront inventory expenses. Goods are paid for only after orders ship, and the factory pre-plans inventory based on predictable demand. Their process keeps the operation lean and lets the owner focus almost entirely on media buying and creative strategy.

The website is hosted on Shopify Plus across 6 regions and brings in roughly 150k monthly visitors with strong conversion performance, now at 3.8% after an 18% lift over the past 12 months. AOV is steady at $65, and the business processes about 10,000 orders each month. The email list is above 800,000 contacts, with roughly 350,000 still active. Recent months show repeat buyers at around 30%, supported by a growing line of replenishable skincare treatments and consistent customer touchpoints.

Key Valuation Points
• 6-Year-Old
• $65 Average Order Value
• 13% Net Profit Margin
• 10,000 Orders/Month
• 150,000 Average Monthly Visitors.
• 800,000+ Email Subscribers
• 30% Repeat Customer Rate
• 170,000 Social Following
• DTC Dominates Sales
• Product Exclusive To Brand

Marketing is driven primarily through Meta and Google, which are responsible for nearly all new customer acquisition. Meta delivers close to 40% of sales, while Google contributes about 30%, with the remaining share coming from returning buyers and word-of-mouth. The brand’s message focuses on practical anti-aging benefits, K-beauty influence, and natural alternatives to injectables. Social presence remains strong, especially on Instagram, with 170,000 followers reached through ad traffic. The owner handles media buying directly and keeps the process simple, supported by a small team of contractors for customer support, design, bookkeeping, and development.

The operation stays lean through automation and a tight workflow. Fulfillment is fast, with most orders shipped the same day from the factory’s internal warehouse. There is no need for a physical warehouse or in-house logistics team. Customer inquiries are managed through Zendesk and Meta Suite. The brand currently avoids marketplace platforms entirely and sells only through its owned site. The U.S. accounts for less than 15% of total sales, leaving ample room to expand into the world's largest beauty market.