SBA Pre-Qualified DTC eCommerce Beauty Brand

Broker presents an SBA Pre-Qualified DTC Beauty eCommerce Brand that has been in business for 12 years, specializing in high-quality hair extensions and beauty products. This business is strongly positioned in the women’s personal care space, known for offering their customers 150 SKUs of 100% human hair products. These 150 SKUs include extensions, wigs, closures, and specialty services. They source their products from India and Southeast Asia. Years of consistent quality, repeat purchasing behavior, and early adoption of influencer-led marketing have helped the brand earn lasting trust with a loyal customer base and maintain relevance in a competitive category.

This business is SBA Pre-Qualified, providing Qualified Buyers with an opportunity to purchase this business with as little as 10% down, with the balance of the SBA Loan amortized over an entire 10-year period, all at highly competitive interest rates.

Key Valuation Points
• SBA Pre-Qualified
• 12-Year-Old Beauty Brand
• 60% Repeat Customer Rate
• $275–$325 Average Order Value
• $250k–$350k Inventory Value
• $2,500 LTV
• 50–100 Orders Daily
• 21,265 Monthly Visitors
• 50,000+ Email Subscribers
• Strong Influencer Collaborations

The business benefits from premium unit economics that support predictable performance. Average order values typically range between $275 to $325, driven by customers who view the products as long-term personal care investments rather than one-time purchases. Approximately 60% of orders come from repeat buyers, with an estimated lifetime customer value of $2,500, indicating strong brand attachment and consistent demand cycles. No single product dominates the catalog beyond normal category expectations, which helps reduce risk and supports steady order flow across the year.

The current ownership spends about 25 hours weekly focused on oversight and strategic direction, while an experienced operations manager and warehouse team handle daily fulfillment and customer support. The business operates an inventory-based model with approximately $250,000 to $350,000 in inventory on hand, maintaining 60 to 90 days of coverage and fulfilling 50 to 100 orders per day from a dedicated warehouse. Domestic customers typically receive orders within 2 to 4 business days, reinforcing satisfaction and repeat behavior.

The brand is poised for substantial growth, with opportunities to expand into new international markets and scale its wholesale distribution. There is also potential to broaden its product offerings, particularly in hair maintenance and professional tools. The digital infrastructure is robust, powered by a secure eCommerce platform that ensures a seamless shopping experience for customers.

This business opportunity is ideal for those with expertise in beauty retail, e-commerce, and logistics, offering a strong foundation for further expansion. The brand’s established market presence and operational strength present a compelling case for prospective buyers looking to capitalize on a well-recognized name in the beauty industry. With strategic growth initiatives and a proven track record, this company is exceptionally well-positioned for future growth.
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