9+ Y/O Sustainability-Focused Notebooks Brand

Business Start Date: 2016
Business Location: Lebanon (source) + London, UK (operations)
Business Valuation: $5,440,000 USD (lowered from $6,150,000 USD)
Employee Number (Including Owners): 15
Business Model: Amazon FBA, Direct-to-consumer (D2C) eCommerce
Industry: Stationery/Notebooks, Sustainable/Vegan Goods
Percentage Being Sold: 100%
Sales (TTM): $1,852,765.00
Net Profit (TTM SDE): $518,994.00
Sales Breakdown (by source): Amazon 80%, Website 10%, B2B 10%
Sales Breakdown (by country): 55% Europe, 45% North America, and <1% ROW
Business Multiple (TTM Revenue): 2.94x
Business Multiple (TTM EBITDA): 10.48x
Social Media Followers: 50K+
Paying Clients (TTM): 85,000+
Traffic (TTM): 1,707,400+
Tag Line: High Growth Historical Sustainability-Focused Notebooks eCommerce Brand doing $1.9M sales/year from diversified revenue channels!


Executive Summary
The business is a premium eco-conscious stationery brand committed to sustainability, ethical production, and superior craftsmanship. The company specializes in high-quality, 100% vegan notebooks and journals that offer an unparalleled writing experience.
Founded in 2016, the business has grown rapidly, experiencing a 304% five-year growth and achieving a valuation of $9.5 million. The brand has earned the prestigious EU V-Label certification and Forest Stewardship Council (FSC) approval, reinforcing its commitment to environmental responsibility.

With global distribution via its website, Amazon, and specialty retailers, the business has positioned itself as a market leader in sustainable stationery. The brand also donates 2% of its proceeds to the World Wildlife Fund (WWF) UK, underscoring its dedication to conservation.

Key Achievements & Metrics
The business has demonstrated impressive growth and impact in the sustainable stationery industry:
304% Five-Year Growth Rate: A testament to brand success and customer demand.
£6 Million Valuation: Reflecting strong financial positioning.
Over £35,000 Donated to WWF UK Since 2019: Supporting endangered species and conservation projects.
Global Presence: Products sold in the UK, US, Canada, Europe, and Asia.
100% Recyclable Products: Ensuring minimal environmental waste.
Products and Services
The business offers a range of high-quality, eco-friendly products that cater to writers, artists, professionals, and environmentally conscious consumers.