13+ Y/O EU-Based Running Goods Retailer

Business Start Date: 8/1/2012
Business Location: Germany
Business Price: €10,400,000 EUR
Percentage Being Sold: 75-100%
Employee Number (Inc. Owners): 55
Business Model: e-Commerce (87.6%-92%) + Retail (8%-12.4%)
Industry: Running Products (Shoes, clothing, accessories)
Inventory Included: €2,524,334.73 EUR (as of August 2025)
Gross Sales (2024 - Before Returns) : 24,369,343 EUR
Net Sales (TTM): €20,160,338.53 EUR
Net Profit (TTM): €638,661.12 EUR
Total Rent Payments (yearly): 283,745.04 EUR
Sales Source Breakdown: 87.6% of Sales are from 2 eCommerce stores and 12.4% are from 4 physical retail stores (92% of sales are eCommerce pre-returns)
Business Multiple (TTM Net Sales): 0.52x
Business Multiple (TTM Profit): 16.28x
YoY Revenue Growth Rate: 7.17%
YoY SDE Growth Rate: 630.91%
Social Media Followers: 17,550+
Paying Clients (Lifetime): 900,000+
Customer Email (Lifetime): 291,500+
Main Website Visitors (TTM): 2,568,000+
Main Website Pageviews (TTM): 17,634,228
Tag Line: Growing EU-based running goods retailer doing $18.4M+ in sales from 2 e-commerce platforms and 4 physical stores!
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[REDACTED] is the largest running specialist in Germany, operating two thriving online stores and four physical retail locations. With nearly 1 million lifetime customers and an expanding European footprint, the business is well-positioned for growth through internationalization, enhanced marketing efforts, and e-commerce optimization.

Investment Highlights
Market Leader: Largest running specialist retailer in Germany with a loyal customer base.
Omnichannel Sales: Revenue streams from four physical stores and two e-commerce platforms.
Scalable Growth: Expansion into Bulgaria and broader European markets.
Proven Financial Performance: 3-year revenue growth from €15M to €20M.
Loyal Customer Base: 900,000+ customers with 42% retention in physical stores and 18% in e-commerce.
Well-Structured Operations: Experienced core team ensures a smooth transition for new ownership.
Owner Flexibility: Owner is open to advisory role post-sale for continuity.

Business Overview
[REDACTED] was founded as a small retail operation and has grown into Germany’s largest specialist in running products. The company operates four specialty running stores located in Germany, and two successful e-commerce platforms, [REDACTED]
With over 500 orders processed daily, the company has solidified itself as the go-to destination for running gear in Germany. To counter a recent supplier loss, [REDACTED] is expanding into Bulgaria with a new online platform which will launch in March 2025.

Financial Performance
Annual Sales (€)
2018: 6.06M
2019: 10.38M
2020: 14.96M
2021: 15.06M
2022: 14.44M
2023: 19.45M
2024: 18.54M
Profit (€)
2018: +59,495
2019: +85,467
2020: +86,623
2021: +866,568
2022: -447,936
2023: +71,573
2024: +130,000

Growth Opportunities
International Expansion: Entering new markets, starting with Bulgaria.
Improved Digital Marketing: Leveraging SEO, influencer partnerships, and performance marketing.
Optimized Customer Retention: Enhancing loyalty programs to increase repeat purchases.
Supply Chain Optimization: Leveraging bulk purchasing and regional distribution hubs.
Product Line Expansion: Introduction of exclusive product lines and high-margin accessories.