SBA Pre-Qual eCom Brand / Powdered Drink Mixes

Broker presents an SBA Pre-Qualified Energy Drink Brand that primarily utilizes eCommerce as their sales channel. They have carved out a strong position in the Energy & Hydration sector since launching in 2021, and have become a go-to favorite among gamers, live streamers, and content creators who demand clean, long-lasting hydration, and flavors designed for performance. This company offers a diverse range of premium powdered energy drinks, hydration powders, and collectible cups.

This business has been SBA Pre-Qualified, meaning qualified buyers can take advantage of attractive financing terms with as little as 10% down, subject to lender approval. The company’s strong financial performance, clean books, and consistent earnings have enabled it to meet lender underwriting standards, streamlining the closing process for approved buyers.

The company’s products are specifically crafted to appeal to the energetic demographic, primarily males aged 18-34, who seek performance-enhancing beverages. In just 4 years, the brand has cultivated an engaged community of fans who eagerly await every product drop, resulting in an impressive 36% repeat order rate. This business thrives on customer loyalty and organic excitement. With more than 410,000 profiles in its email database and nearly 70,000 followers on TikTok, the brand reaches a vast audience daily. Their marketing engine is proven, consistently delivering a 3x Return on Ad Spend while maintaining an average order value of $35.73 and a Customer Lifetime Value of $77.

Key Valuation Points
• SBA Pre-Qualification | 10% Down
• 4-Year-Old Brand
• $77 Customer Lifetime Value
• High Community Engagement
• 36.4% Repeat Customer Rate
• $35.73 Average Order Value
• 36% Repeat Customer Rate
• 410K Email Profiles
• $77 Customer Lifetime Value
• 69K TikTok Followers

Sales are driven by limited-edition flavors, hydration formulas, and collectible products that have cemented the company as a household name in its niche. The operational structure is highly efficient, requiring just 10 hours/week from ownership. Orders are fulfilled through a hybrid system that combines in-house shipping with Amazon FBA during peak demand. A small support team manages customer service and creative design, ensuring smooth day-to-day operations. The streamlined setup, coupled with strong supplier relationships built over years of consistent orders, gives the brand stability and flexibility to scale.

Strategic marketing initiatives have been key to the brand's success, employing a multifaceted digital marketing approach that includes paid advertisements and social media engagement. With a strong return on marketing investment and a substantial email database, the company has cultivated a loyal customer base, marked by impressive repeat purchase rates.

The brand has further distinguished itself through strategic collaborations and licensing deals with notable entertainment entities. These partnerships, along with the company's commitment to innovative product development, position it for significant growth. The company's future prospects are bolstered by plans to introduce ready-to-drink options, tapping into a broader market within the beverage industry. More investment in new products leading into Q4 growth. Strategic partnership channels with established brands in the gamer space. Investment in new product development.

WC 3830