San Francisco Fireplace and Outdoor Living

This 20+ year old family owned company sells fireplaces, barbecues and firepits. It operates out of a high traffic downtown showroom location. The business offers product sales, installation and repair.

Customers are individuals and contractors that come from a 30 mile radius from the showroom.

Owners have a customer centric focus. They provide education and custom design advice in 2 areas: fireplaces and outdoor living spaces for both new construction and renovation projects. Outdoor living products include barbecues, firepits, and pergolas. Customer interest in utilizing outdoor living spaces has grown post-COVID.

Business has a solid reputation in the community. One of the few full-service education, design, installation and repair stores in a 30 mile radius.

Key points:

Large product selection
One stop shopping from education and design to installation and repairs
No inventory risk
Customers pay for products in advance
$315,000 SDE for trailing 12 months which is a 22% increase over 2024 numbers, and a 85% increase over 2023 numbers
$1,029,000 Gross Profit for trailing 12 months which is a 8% increase over 2024 numbers, and a 26% increase over 2023 numbers
Net income for year end 2025 expected to double over 2024
Net income for for 6 months ended June 30, 2025 exceeded the 12 month net income for year ended 2024
High traffic downtown location
Showroom location has excellent demographics with median household income above $174,000 and median home value above $1.8M as of 2022
SBA pre-qualified
Not an absentee owner business
Owner has identified several growth opportunities
Growth opportunities:

Longer working hours during the week and staying open on weekends
Explore partnerships with contractors and real estate agents to collaborate on projects
Increase online awareness through digital marketing
Add to existing product offering in the outdoor living category