European Brand in the Custom Jewelry Vertical

Broker presents a gleaming gemstone of an eCommerce Brand that has, since their launch several years ago, captivated their European audience with offerings in the Customized & Personalized Jewelry Vertical. Their business model centers around letting customers customize their own jewelry pieces, personalizing their purchases with their own texts, names, and images. The company offers 85 SKUs that come in a range of different types and colors, giving customers a boundless number of customization options to choose from.

Their initial Dutch website offered beauty, fashion, and jewelry-related products, but they quickly narrowed it down to the jewelry niche that they operate in today and found great results from doing so. The following year, the company expanded to the Swedish market and the brand’s success allowed them to grow even further, as they also established themselves in Denmark and Norway in 2021.

The current owner has built up a strong relationship with their supplier, which, as their products are all custom-made, is vital to the overall success of the brand. This custom-made approach has also made DropShipping a necessity, as it makes it fairly impossible to store inventory. The DropShip model also saves the business money that other companies spend on warehouse workers, rent, utilities and all the other expenses needed for warehousing, which lets the owner focus on scaling over managing operations.

The company also works with a fulfillment center that boasts their own warehouse and sizable team. Twice every week, the store manager sends out order sheets in Excel format to the fulfillment company, which then sends orders to various manufacturers for production. Once the pieces have been made, the manufacturers package the jewelry in the brand’s custom packaging and send it back to the fulfillment warehouse. The products are then shipped off to the customers.

One of their manufacturers is responsible for roughly 70 to 80% of products sold. The current owner has worked with them for over 3 years now, during which time they have consistently provided professional service and quality goods. They also have a history of being open to discussing products, creating new designs, and sending samples whenever necessary.

Throughout much of the year, the company ships out about 50 to 100 orders every day. However, during the holiday season, when many of their customers are purchasing gifts for their loved ones, that figure jumps to about 300 to 400.

The only merchandise that the company keeps in stock is their packaging, which consists of a charming box, a pouch, and a thank you card, which cost only $0.50 each.

Their digital marketing efforts have shown themselves to be incredibly effective, and are made up of a combination of strategies. Their Meta ads, Pinterest ads, and email marketing account for around 80% of sales, while the rest are generated from Google Ads, repeat customers, and organic traffic.

The brand has employed a capable email marketing agency for the past 3 years now, who have proven themselves to be well worth the investment. With their help, the brand has been able to use their email database of over 70,000 subscribers to generate 25% of their total sales.