Sustainable Cosmetics Business For Sale

Key Highlights

Established EU cosmetics brand specializing in plastic-free, waterless products, with a strong sustainability-driven USP and a recognizable market presence.

Comprehensive brand, IP, and product platform, including trademarks, domain, formulas, packaging designs, and regulatory documentation, enabling a buyer to relaunch or integrate products without starting from zero.

Strong ESG positioning aligned with EU sustainability and regulatory trends, suitable for environmentally focused operators or portfolio brands.

Existing B2B and B2C experience, including prior listings with major European and international retailers.

Documented product formulas, technical sheets, and compliance documentation covering solid shampoos, conditioners, body butters, soaps, deodorants, lip balms, face wash, and face masks.

Manufacturing know-how and tooling owned by the company, with flexibility to continue production with an EU manufacturer or transfer production to an alternative facility of the buyer’s choice.

Significant reusable digital assets: Shopify store, professional photo/video library, social media presence, and email subscriber base.

Operations


Products have historically been manufactured in EU-licensed facilities, with full compliance documentation, technical workflows, and product specifications in place. All formulas, safety documentation, and production instructions are included in the sale. The company owns adapted production tooling currently located at a third-party manufacturing facility. Transfer of tooling or continued use would be subject to confirmation with the manufacturer; alternatively, tooling and documentation allow for relatively fast onboarding with a new manufacturing partner. Supply chain contacts for raw materials and packaging are documented and transferable, allowing a buyer to re-establish production independently. The business does not require in-house manufacturing and can be operated as a brand-led, outsourced-production model, or integrated into an existing cosmetics operation.

Customers

Business has established experience across both B2B and D2C channels. On the D2C side, the brand operates an active Shopify store with ongoing sales and a growing direct customer base. The D2C channel has historically generated approximately €100k in annual revenue and remains active, with repeat customers and continued inbound demand. There is significant untapped potential for expansion through focused marketing, CRO, and product launches. The sale includes the Shopify store, email subscriber list, social media accounts, and a large library of ready-to-use brand content (photos, videos, creative assets), enabling immediate continuation and scaling of D2C operations. On the B2B side, business has previously sold through major retailers and distributors including Rimi (Baltics), Douglas (Lithuania), Zalando (EU), Makeup (EU), Liverpool (Mexico), and others. Some wholesale buyers remain active at the moment, while others would need to be re-engaged by the buyer. The sale includes documented pricing structures, B2B sales materials, shelf and display concepts, historical client contacts, and draft distribution agreements, significantly reducing time to market for renewed B2B activity.