Online Store Selling Unique Galaxy&Nebulae Device

Bulgaria
Amount Sought: On Request
Funding Wanted Details
Listed on Jan 15, 2024

The Product:
Product is a colorful deep-sky galaxy and nebulae projections device that transforms your room into a starry night sky!
It is a breakthrough product that entertains and solves problems.
It can sell worldwide.
It appeals to various customer groups, crafted according to the benefits the product offers.

The product is hand-picked among millions because it is:
Unique but not niche.
An immediate attention grabber.
In an unsaturated market with growth potential.

Shop conversion rate:
The shop has operated with other products before.
It has operated for 1.5 months with this product - enough to capture the buyers' sentiments.
Conversion rate from Cold ads only: Above 3%, which puts it in the top 20% of shops.

Markets:
Canada and Australia have emerged as the best markets in terms of Sales/CPM balance.

Pricing And Margins:
Researched optimum pricing of $49.90
COGS = 40%
Gross Profit Margin (Markup) = 60%!
No other big expenses except COGS and Ads.

Competition:
Mostly indirect. Going around competitors by:
Trade name
Attractive offers
Attractive landing page
Creative copy angles

Communication:
Meta Ad Account with a connected pixel that has already gathered precious data.

Meta test sales for slightly above 1 month are already done, which means that we already have:
Winner creatives
Winner markets (CA and AU have emerged as the best markets in terms of sales/CPM balance)
Winner Meta Audiences

Facebook Page with 430 followers (Enough to run ads. With proven tactics, FB followers can be increased 5 times for 1 week).
Instagram Profile.

Bottomline:
Semi-automated dropshipping e-commerce. Meta Ads are the main sales source.

PLANS FOR DEVELOPMENT
Revenue Potential Monthly Projection:

*Ad Spend: 10k/month (120k p.a.)
With ROAS of 2.5, Revenue = 25 000
COGS,40% = 10 000
Gross Profit =15 000
Profit before Tax: 5 000 (60k or ROI1.5 p.a.)

*Ad Spend: 50k/month (600k p.a.)
With ROAS of 2.5 Revenue = 125 000
COGS,40% = 50 000
Gross Profit: 75 000
Profit before Tax: 25 000 (300k or ROI1.5 p.a.)

*Ad Spend: 100k/month (1.2m p.a.)
With ROAS of 2.5, Revenue = 250 000
COGS,40% = 100 000
Gross Profit =150 000
Profit before Tax: 50 000 (600k or ROI1.5 p.a.)

* Meta Ad Spend = Investment. Minimum profitable ROAS = 1.7


Plans for future development:
- Increasing the AOV. Creating a website conversion funnel.
- Cross-selling similar products. Build an astronaut collection.
- Introducing new audiences.
- Expanding to new countries.
- Working with influencers.
- Physical product branding.
- Improving SEO.
- Starting Google Ads.
- Scaling.

Currently, an e-commerce business is highly dependent on paid ads (which, however, also give you the opportunity for scaling).
The owner is a strategic marketer, seeking a partnership with an investor. The owner is ready to provide up to 90% of the profits to the investor, but expects to remain in the business post-sale, managing the operations and marketing efforts, so let's discuss!

Please, note that $10k is the minimum monthly spend expected for this project.

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Financials (USD)

Amount Sought Not Disclosed

Type Sought Other

Use of Proceeds Capital Expenditures

Deal Terms

Listed By Owner

Offering Memorandum Or Prospectus Available? Available On Request

Willing To Pay Finders Fee? Available On Request

Willing to Co-Broker? Available On Request

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