SG Benefit Providers, Inc. — $3M SAFE Round

Deal Type: Growth Capital
Instrument: SAFE note (valuation cap $75M; standard discount to next equity round)
Raise: $3,000,000 total
Min / Max Ticket: $1,000,000 minimum; up to $3,000,000
Use of Proceeds: Growth, working capital, tech & compliance, sales expansion
Target Exit: Private Equity acquisition or IPO in 2026

Company Overview

SG Benefit Providers is a fast-growing health insurance distribution platform focused on Medicare Advantage and adjacent senior products. We operate a scalable, compliance-forward call-center and broker network supported by in-house marketing, data, and enrollment operations. The business generates recurring policy commissions with strong unit economics and positive cash generation.

Investment Highlights

Large, resilient market: Senior health/Medicare sector with durable demand and payer reimbursements.

Proven distribution engine: National brokerage footprint, licensed agents, and carrier relationships.

Attractive unit economics: Positive TTM cash flow and multi-year policy revenue tails.

Scalable operations: Tech-enabled lead gen, QA/compliance workflows, and performance management.

Clear liquidity plan: Dual-track path with PE sponsor interest and underwriter engagement for a potential 2026 listing.

Terms (Summary)

Security: SAFE note

Valuation: Cap at $75,000,000

Discount: Applies at next equity financing (details under NDA / term sheet)

Minimum Investment: $1,000,000

Maximum Investment (Round Size): $3,000,000

Investor Rights: Standard information rights for sizable investors (to be detailed in definitive docs)

Use of Funds

Sales & Marketing: Expand licensed agent headcount and marketing funnels

Technology: CRM/QA tooling, analytics, and compliance automation

Working Capital: Seasonality support and new state/carrier onboarding

Regulatory/Compliance: Licensing, training, and audits

Traction Snapshot

Positive TTM operating cash generation; existing institutional debt serviced for 14+ months

Multi-carrier contracts and growing policy base across key markets

Experienced leadership team with track record in scaled insurance distribution

Exit Strategy (2026)

Pursuing a dual-track outcome:

Private Equity buyout/majority recap leveraging predictable cash flows and roll-up potential, or

Public listing with established underwriter relationships and capital markets readiness.