Publications Covering the Bait and Tackle Stores Industry

Bass Angler Magazine Print + digital

Quarterly, technique-forward bass fishing title read by serious anglers and tackle shoppers; useful for store promotions tied to new lures, rods, and pro tips.

https://bassanglermag.com Circulation: 30,000

Bass Times (B.A.S.S.) Print (membership) + digital

B.A.S.S.’s news magazine for competitive and grassroots bass anglers; product spotlights and tournament coverage can drive demand at bass-centric retailers.

https://www.bassmaster.com Circulation: 100,000

Bassmaster Magazine Print (membership) + digital

Flagship magazine of B.A.S.S.; gear reviews and techniques reach a large, purchase‑active bass audience that influences tackle sales.

https://www.bassmaster.com Circulation: 500,000

Coastal Angler Magazine / The Angler Magazine Free distribution print network + digital

Nationwide franchise of regional fishing magazines placed in tackle shops, marinas, and outdoor retailers; strong for local retail ads and events.

https://coastalanglermag.com Circulation: 350,000

Florida Sportsman Print + digital

Florida’s leading fishing/outdoors title; destination and tactics content that frequently spotlights gear categories sold by coastal bait & tackle shops.

https://www.floridasportsman.com Circulation: 74,403

Fly Fisherman Print + digital

Premier fly‑fishing magazine with deep gear coverage and technique instruction; solid for fly shop audience development.

https://www.flyfisherman.com Circulation: 69,399

Fly Tyer Print + digital

Quarterly niche title serving fly‑tying enthusiasts; highly targeted for materials, hooks, tools and specialty fly‑shop promotions.

https://www.flytyer.com Circulation: 31,500

Game & Fish Print + digital

National multi‑region hunting and fishing brand; regionalized issues help retailers target anglers by state with tackle and destination content.

https://www.gameandfishmag.com Circulation: 280,040

Great Lakes Angler Print + digital

Only magazine dedicated to the Great Lakes angler; covers techniques and gear for salmonids, walleye, bass and more that retailers stock.

https://www.glangler.com Circulation: 19,300

In‑Fisherman Print + digital + TV

Long‑running multispecies freshwater brand; respected gear testing and education that influences broad tackle demand.

https://www.in-fisherman.com Circulation: 176,968

Kayak Angler Print + digital

Kayak‑fishing focused title reaching paddlesport anglers; ideal for promoting compact tackle, rigging and accessories sold by shops.

https://kayakanglermag.com Circulation: 75,000

Marlin Magazine Print + digital

Big‑game saltwater focus (offshore/trolling); reaches premium saltwater tackle buyers for hooks, lures, and blue‑water gear.

https://www.marlinmag.com Circulation: 40,236

MidWest Outdoors Print + digital + TV

Upper‑Midwest hunting and fishing magazine with loyal readership; supports local tackle messaging and seasonal promotions.

https://midwestoutdoors.com Circulation: 40,000

On The Water Print + digital

Northeast/Mid‑Atlantic regional magazine with two editions; strong for retailer ads, gear launches, and seasonal tackle guides.

https://onthewater.com Circulation: 50,000

Salt Water Sportsman Print + digital

Legacy saltwater brand serving coastal anglers nationwide; high‑intent readership for reels, lures, line, and boat‑fishing accessories.

https://www.saltwatersportsman.com Circulation: 125,000

Sport Fishing Print + digital

Saltwater tactics and destinations with gear coverage; reaches active coastal buyers shopping premium tackle.

https://www.sportfishingmag.com Circulation: 80,000

The Fisherman Print + digital

Northeast and Mid‑Atlantic powerhouse with three regional editions; trusted for reports, gear spotlights and shop‑driving promotions.

https://www.thefisherman.com Circulation: 156,790

The Fisherman’s Post Free newspaper + digital

Regional North Carolina saltwater newspaper placed in tackle shops and marine locations; effective for coastal retail ads and events (18k–25k per issue).

https://www.fishermanspost.com Circulation: 20,000

The Saltwater Angler Free distribution print + digital

Texas/Louisiana coastal title distributed at 900+ storefronts; timely inshore coverage and gear mentions that move in‑store sales.

https://www.saltyangler.com Circulation: 50,000

Western Outdoor News Weekly newspaper + digital

California’s long‑running fishing/hunting weekly with North and South editions; read by active anglers who frequent tackle shops across the West.

https://wonews.com Circulation: 50,000