Leading Executives in Embroidery Services
Tina Bacon-DeFrece, Ph.D.
President & Chief Executive Officer, Big Frog Custom T-Shirts & More
Co-founder who has led Big Frog’s tech-enabled franchise growth (DTG/DTF, embroidery) across 75+ locations in the U.S. and Canada; CEO since 2018 driving system upgrades and expansion.
Website | About/Leadership | Press/News
Andrew Titus
President, Fully Promoted (formerly EmbroidMe)
Appointed President in December 2022, Titus leads one of the world’s largest embroidery and promo product franchise networks (270+ locations) and has driven record systemwide sales and new-unit growth.
Website | About/Executive Bio | Parent Company
Alex Saltonstall
Chief Executive Officer, Printful + Printify (merged company)
Named CEO of the unified Printful + Printify on November 20, 2024, Saltonstall leads one of the largest global print‑on‑demand platforms offering embroidery and on‑demand apparel at scale.
Website | Newsroom | Company (Printify)
Robert Beaver
Co‑Founder & Chief Executive Officer, Zazzle
Co‑founded Zazzle and built its “Make Engine” marketplace that includes custom apparel with embroidery; continues to serve as CEO guiding technology and manufacturing innovation.
Website | About/Leadership | LinkedIn (Company)
Rishi Narayan
Founder & Managing Owner, Underground Printing
Co‑founded UGP and scaled it from a college startup to a national custom‑apparel company with 30+ retail locations, offering screen printing, embroidery, and promo products.
Website | Company Profile | Wikipedia
Steven Farag
Founder & Chief Executive Officer, Campus Ink
Founder/CEO who turned a local print shop into a national NIL merchandise platform powering 100+ schools and 20,000+ student‑athletes, with in‑house screen print, DTF and embroidery.
Website | Inc. Profile | Press Release
Dru Dalton
Founder & Chief Executive Officer, Real Thread
Founder/CEO recognized for premium, customer‑obsessed production; built Real Thread’s national reputation for high‑end prints and added embroidery services for brand clients.
Website | Team Page | Inc. Profile
Fred Meyers
Founder & President (CEO), Queensboro Shirt Company
Dorm‑room entrepreneur turned pioneer of direct‑to‑consumer logo embroidery; has grown Queensboro since 1982 into a multi‑million‑dollar operation serving SMBs nationwide.
Website | Interview/Bio | BBB Profile
Rich Santo
Chief Executive Officer, Culture Studio
Leads a tech‑enabled merch powerhouse for music/entertainment brands with 200,000 sq ft of production across Chicago and Daytona Beach, specializing in screen printing and embroidery.
Randy Carr
Chief Executive Officer, World Emblem
CEO of the world’s largest emblem/patch manufacturer, producing ~250M products yearly with rapid‑turn U.S./Mexico plants and innovations like Flexbroidery and FlexStyle.
Rob Watson
Chief Executive Officer, Vantage Apparel
Brought in as CEO in Nov 2023 to lead one of North America’s largest apparel decorators, known for its national embroidery network and on‑demand decoration programs.
Website | News (CEO) | About/Story
Jim Hilt
Chief Executive Officer (effective Sept 2, 2025), HALO Branded Solutions
Named CEO effective September 2, 2025; will lead HALO’s billion‑dollar branded‑merch platform and decorated‑apparel programs following Marc Simon’s 25‑year tenure.
Website | Leadership Page | Press Release
Kevin Lyons‑Tarr
Chief Executive Officer, 4imprint
Long‑time CEO of North America’s largest promo distributor by revenue; scaled e‑commerce operations and in‑house decoration capabilities for massive embroidered‑merch volume.
Website | Top 40 Profile | Wikipedia
Nick DeTomaso
Chief Executive Officer, Jakprints
Began as an eco‑minded print shop and grew into a full‑service decorator (screen, embroidery, large‑format); CEO credited with scaling operations and hot‑market fulfillment.
Website | Company Listing | Background
Jeff Taxdahl
Owner & President, Thread Logic
Built an embroidery‑only, e‑commerce‑first business known for simplified pricing and quality control, serving corporate buyers nationwide.
Website | BBB Profile | Profile/Story
David Doctorow
Chief Executive Officer, Custom Ink
Appointed CEO in August 2024; reorganizing product, data and tech to scale Custom Ink’s corporate swag and on‑demand decoration (including embroidery) footprint.
Website | Board/Leadership | Industry News
Todd M. Schneider
President & Chief Executive Officer, Cintas
Uniform giant’s CEO since 2021; oversees rental and direct‑sale uniforms with embroidery for millions of workers and major enterprise programs.
Website | Leadership Bio | Top 40 Profile
Kim Scott
President & Chief Executive Officer, Vestis (formerly Aramark Uniform Services)
Led the Aramark Uniform Services spin‑off and now CEO of Vestis, the #2 North American uniform provider offering rental programs and embroidery at national scale.
Website | Spin‑off News | Background
Randi Blumenthal‑Joseph
President, Penn Emblem Company
Third‑generation leader who transformed Penn Emblem into a certified woman‑owned supplier to the rental‑uniform and promo markets, offering embroidered and woven emblems.
Website | About/History | Team Contacts
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— (See entry above), Culture Studio
See Rich Santo (CEO) above for Culture Studio executive leadership.
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