Top Journalists in Golf Shops
Mike Stachura Golf Digest
Senior Editor, Equipment at Golf Digest and co-architect of the annual Hot List, Stachura has covered the business and technology of golf gear for 20+ years and is a frequent voice on how products sell through golf shops. Specialties: Golf equipment Hot List, clubfitting, golf retail trends.
E. Michael Johnson Golf Digest
Senior Equipment Editor at Golf Digest (formerly Golf World), Johnson co-leads Hot List coverage and frequently analyzes how new products will resonate at green‑grass and specialty retail. Specialties: Equipment testing/editorial, clubfitting, ball/club launches impacting retail.
Jonathan Wall Golf Digest
Managing Editor, Equipment at Golf Digest, Wall leads day‑to‑day gear coverage and robot testing that informs consumer buying and shop floor conversations. Specialties: Golf retail/equipment news, gear testing, OEM–retail dynamics.
David Dusek Golfweek (USA TODAY Network)
Golfweek senior writer focused on gear and technology; his reporting and videos translate tour and OEM news into what sells in shops. Specialties: Equipment and tech reviews, retail‑oriented product explainers.
Ryan Barath GOLF.com / GOLF Magazine
Senior Editor, Equipment at GOLF.com and a former fitter/club builder, Barath bridges OEM tech with practical guidance that pro shops use with customers. Specialties: Clubbuilding/clubfitting, equipment launches, retail education.
Johnny Wunder GOLF.com / GOLF Magazine
Director of Equipment at GOLF.com and co‑host of the Fully Equipped podcast, Wunder drives consumer‑facing gear narratives that influence shop traffic. Specialties: Equipment storytelling, player WITBs, product trends affecting demand.
Ben Alberstadt GolfWRX
Editor‑in‑Chief at GolfWRX, Alberstadt oversees daily gear news and industry coverage consumed by avid buyers and shop staff. Specialties: Gear news aggregation, retail‑relevant product coverage, Morning 9.
Brian Knudson GolfWRX
GolfWRX writer and host of the Club Junkie podcast/video series, Knudson’s frequent reviews and WITB analyses inform product choices at specialty retail. Specialties: Hands‑on gear reviews, gamer WITBs, consumer purchasing insights.
Andrew Tursky GolfWRX
Staff writer/editor at GolfWRX, Tursky produces on‑site Tour gear coverage and product stories that help retailers anticipate demand. Specialties: Tour gear reporting, equipment news, retail‑relevant new‑product scoops.
Tony Covey MyGolfSpy
Editorial Director at MyGolfSpy, Covey leads data‑driven gear reporting that shapes consumer expectations and shop conversations. Specialties: Independent equipment testing, consumer advocacy, ball/club analysis.
John Barba MyGolfSpy
Contributing journalist at MyGolfSpy whose long‑form features and buyer‑focused stories resonate with golf‑shop customers. Specialties: Consumer‑focused gear features, putters/irons history, retail narratives.
Matt Saternus Plugged In Golf
Founder and EIC of Plugged In Golf, Saternus publishes rigorous reviews and myth‑busting explainers widely referenced by fitters and shop staff. Specialties: Independent equipment reviews, testing methodology, retail education.
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Erik Matuszewski National Golf Foundation (NGF)
Editorial Director at the National Golf Foundation, Matuszewski covers data‑driven market trends and retail impacts for operators and vendors. Specialties: Golf industry economics, retail channel data, participation trends.
Stuart Hall The First Call
Senior Editor at The First Call, Hall produces industry interviews and retail‑centric features read by buyers, merchandisers, and executives. Specialties: Golf‑industry business Q&As, retail/operator insight features.
Dan Owen GOLF RETAILING (UK)
Editor of GOLF RETAILING, Owen leads the UK’s primary B2B title for golf retail with daily web updates and monthly trade features. Specialties: Trade news for pro shops/retailers, product launches, sell‑through tips.
Alistair Dunsmuir The Golf Business (UK)
Managing Editor of The Golf Business, Dunsmuir covers operational and retail issues that affect club shops and managers. Specialties: Golf‑club retail/operations, pro‑shop business, management best practices.
Lisa Girard PGA Magazine
Apparel Editor at PGA Magazine, Girard writes frequently on merchandising strategies and apparel trends for green‑grass shops. Specialties: Golf apparel and soft‑goods merchandising, shop presentation, buying.
Don Jozwiak PGA Magazine
Senior Editor at PGA Magazine, Jozwiak oversees editorial that highlights award‑winning golf‑shop practices and vendor partnerships. Specialties: Pro‑shop operations, retail case studies, PGA Merchandiser of the Year features.
Ed Travis Pro Golf Weekly (Gorman Golf Media)
Equipment Editor at Pro Golf Weekly and contributor to eSouthernGOLF/NewEngland.Golf, Travis covers launches and trends that influence shop assortments. Specialties: Equipment news and analysis, retail‑focused product coverage.
Simon Daddow Today’s Golfer (Bauer Media, UK)
Equipment Editor at Today’s Golfer, Daddow heads a robust testing program and publishes detailed buying advice widely referenced by retailers. Specialties: Equipment testing/buying guides, soft‑goods and tech for shops.
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