Leading Executives in Golf Shops
Adam Levy
Chief Executive Officer & President, Club Champion
Retail veteran who scaled Club Champion’s custom-fitting footprint to 125+ studios (including flagship NYC) and expanded internationally while modernizing tech with tools like an AI fitter co‑pilot.
Al Morris
President & Chief Executive Officer, Worldwide Golf Shops (Roger Dunn, Edwin Watts, Van’s, The Golf Mart, Golfers’ Warehouse, Uinta, Las Vegas Golf Superstore)
Longtime leader of one of America’s largest specialty golf retailers, now 95+ stores across 25 states and multiple regional banners; oversaw acquisitions including Edwin Watts to build a coast‑to‑coast platform.
Chad McKinnon
President (Golf Town) / President (Sporting Life Group), Golf Town / Sporting Life Group
Guided Golf Town’s brand and e‑commerce while helping lead the post‑merger Sporting Life Group as President—keeping Golf Town as Canada’s largest golf specialty retailer.
David Puetz
Owner & President, Puetz Golf
Second‑generation owner of a Pacific Northwest institution (est. 1945) with multi‑store retail, ranges and fittings—one of the country’s longest‑running golf shops.
Ed Byman
Chief Executive Officer, Global Value Commerce (GlobalGolf, 3balls, FairwayStyles)
Former tour pro who built GlobalGolf into a leading re‑commerce platform for new and pre‑owned golf gear; public face of programs like U‑Try and trade‑ins used across the industry.
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Lauren Hobart
President & Chief Executive Officer, DICK’S Sporting Goods (Golf Galaxy)
Leads the U.S.’s largest sporting goods retailer, which operates the nationwide Golf Galaxy chain and Golf Galaxy Performance Centers—a major force in U.S. golf retail.
Eric Smith
Vice President, Golf, DICK’S Sporting Goods / Golf Galaxy
Oversees the golf category and signature partnerships (e.g., exclusive retail partner for Golf Digest’s Hot List), influencing product selection and fitting/services across Golf Galaxy.
Jared Solomon
Co‑Founder & Chief Executive Officer, Five Iron Golf
Co‑founded one of golf’s fastest‑growing indoor golf retail/experience brands and was named EY Entrepreneur Of The Year 2025 (NY) for scaling tech‑enabled fittings, retail and hospitality.
Jill Spiegel
President, PGA TOUR Superstore
Runs day‑to‑day operations at the world’s largest specialty golf retailer and has spearheaded rapid store growth and experiential retail initiatives.
Jill Thomas
Chief Marketing Officer, PGA TOUR Superstore
Leads marketing for PGATSS, driving brand expansion into new markets (e.g., first CT location in 2025) with heavy emphasis on experiences, fittings and community programs.
Ken Morton Sr.
Chief Executive Officer, Morton Golf LLC, Morton Golf LLC (Haggin Oaks Golf Super Shop)
Hall‑of‑Fame merchandiser and educator who built Haggin Oaks into a perennial Top‑100 golf shop; received the PGA Master Professional Lifetime Achievement Award in 2024.
Leigh Bader
Executive Vice President (former 3balls founder/CEO), Global Value Commerce (parent of GlobalGolf)
Pioneer of pre‑owned club e‑commerce (founder of 3balls) who today helps steer GVC’s multi‑site retail engine as EVP.
Mark Timms
Founder & Chief Executive Officer, Cool Clubs (part of the Worldwide Golf family)
Independent fitting trailblazer who founded two major fitting brands (Hot Stix, Cool Clubs) and continues to lead Cool Clubs’ data‑driven fitting/build operations worldwide.
Nigel Oddy
Chief Executive Officer, American Golf (UK)
Retail turnaround specialist leading the UK’s largest golf shop chain through a strategic reset back to core retail and e‑commerce growth.
Pierre‑Luc Laparé
Chief Executive Officer & Co‑Founder, Golf Avenue (Canada)
Co‑founded and scaled a leading pre‑owned/new golf e‑commerce retailer serving North America from Montréal with circular‑economy focus.
Randy Silver
Owner, Pro Golf Discount (GolfDiscount.com)
Early online golf‑retail pioneer (GolfDiscount.com launched 1995) who grew a five‑store PNW chain into a national e‑commerce mainstay.
Ryan Richardson
President, True Spec Golf (an 8AM Golf company)
Operational leader who helped expand True Spec’s premium fitting network (e.g., new Chelsea Piers NYC studio in 2025) and oversees brand‑agnostic, tour‑level build quality.
Simon Kallal
Founder & Chief Executive Officer, 2nd Swing Golf
Founder who turned a Twin Cities shop into a national new/used retail and fitting leader; in 2024, 2nd Swing became the PGA of America’s Official Equipment Trade‑In Partner.
Thomas (Tom) Rath
Founder & Chief Executive Officer, Rock Bottom Golf (TGIB Marketing, Inc.)
Built one of the web’s largest discount golf retailers and expanded vertically by acquiring the Ray Cook putter brand.
Troy Rice
Chief Executive Officer, PGA TOUR Superstore
Newly appointed CEO (effective September 2, 2025) and seasoned big‑box operator, brought in to lead PGATSS past 100 stores with a customer‑first, experiential retail model.
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