Publications Covering the Marine Dealers, Boat Yards Industry

BoatUS Magazine Print + online

BoatUS Magazine is the largest-circulation recreational boating title in the U.S. and a proven way for dealers and yards to reach active boat owners researching service, storage, repairs, and upgrades. Circulation source: BoatUS “By the Numbers 2024.”

https://www.boatus.com/magazine Circulation: 628,376

Boating Print + online

Boating covers boat tests, gear and DIY maintenance—content that shoppers use when choosing dealers, service yards, repowers and upgrades. Recent media listings show a 140,000 print circulation.

https://www.boatingmag.com Circulation: 140,000

Boating Industry Print + online

A U.S. B2B brand for the marine trade, Boating Industry reaches dealer principals, marina/boatyard operators, OEMs and suppliers with research, best practices and market data. Audience includes about 26,000 influential decision‑makers.

https://boatingindustry.com Circulation: 26,000

Great Lakes Boating Print + online

Great Lakes Boating connects regional boaters with destinations, marinas and service providers across the Great Lakes—useful for dealers and yards targeting this market. Media kit lists 40,000 print circulation.

https://www.greatlakesboating.com Circulation: 40,000

International Boat Industry (IBI) Print + online

IBI is a global B2B source for leisure‑marine news, market intelligence and distribution/dealer coverage, widely read by builders, equipment makers and retailers. The magazine reaches 23,000+ industry professionals.

https://www.ibinews.com Circulation: 23,000

Marina Dock Age Print + online

Marina Dock Age is dedicated to U.S. marina and boatyard owners/managers, covering operations, maintenance, design, regulations and revenue growth—ideal for suppliers and service partners to reach yard leaders. Qualified print circulation is 16,400.

https://www.marinadockage.com Circulation: 16,400

Marina World Print + online

Marina World is a B2B title for marina planners, owners, managers and suppliers worldwide; content spans development, equipment and yard operations with distribution at major trade shows. Latest posted print circulation c. 6,807.

https://www.marinaworld.co.uk Circulation: 6,807

Marinalife Print + online

Marinalife blends lifestyle content with marina profiles, reservations and cruising planning—useful for yards and dealers marketing transient service, seasonal storage and refits. Site reports 400k+ annual users and 33k subscribers reached monthly.

https://www.marinalife.com Circulation: 33,000

Marine Log Print + online

Marine Log covers commercial marine business and technology (including shipyards/repair), with audited circulation and a daily e‑newsletter—helpful for vendors selling to yards and fleet operators. Circulation cited around 26,000; newsletter 31,000+.

https://www.marinelog.com Circulation: 26,000

Marine News Print + online

Marine News focuses on North American inland, coastal and offshore workboat markets, including boatbuilding and repair yards—useful trade visibility for commercial‑facing dealers and suppliers. AAM‑verified subscribers total 30,175.

https://www.marinelink.com/magazines/marine-news Circulation: 30,175

Maritime Reporter & Engineering News Print + online

Maritime Reporter & Engineering News delivers global commercial maritime coverage (owners, builders, naval architects, yards). It’s widely used to reach shipyards and workboat operators. BPA‑verified subscribers reported at 40,441.

https://www.marinelink.com/magazines/maritimereporter Circulation: 40,441

National Fisherman Online (digital) + newsletters

National Fisherman covers the entire U.S. commercial fishing industry—boats, gear, yards and policy—valuable for commercial yards and dealers in working waterfronts. NF moved fully digital in 2024; the site sees ~60,000 monthly visitors and a 16,000‑subscriber newsletter.

https://www.nationalfisherman.com Circulation: 60,000

PassageMaker Print + online + e‑newsletter

PassageMaker targets power cruisers and trawler owners—an audience that routinely engages dealers and yards for repower, electronics, refits and long‑range service. Its Channels e‑newsletter reaches 13,000+ subscribers.

https://www.passagemaker.com Circulation: 13,000

Professional BoatBuilder Online (digital quarterly) + annual print special

Professional BoatBuilder is the technical journal for boatbuilders, repairers, designers and surveyors—core boatyard decision‑makers. In 2025 it transitioned to a fully digital periodical with an annual print edition distributed at IBEX and METSTRADE; historical audited readership reported around 24,000.

https://www.proboat.com Circulation: 24,000

Professional Mariner Print + online

Professional Mariner serves U.S. and Canadian commercial vessel operators and shoreside professionals, with frequent coverage of training, technology and regulatory changes that affect yards and service vendors. Print circulation is listed at 43,073.

https://professionalmariner.com Circulation: 43,073

Waterway Guide Print guides + online/app

Waterway Guide’s regional cruising books and digital platforms connect boaters with 4,000+ marinas and services—useful for marina/yard marketing to transients and loopers. About 20,000 guides are sold annually, with strong web/app audience.

https://www.waterwayguide.com Circulation: 20,000

Waterways Journal Print + online

The Waterways Journal Weekly is the inland waterways trade title covering towboats, barges, ports and inland shipyards—ideal for commercial‑sector yards and equipment dealers. Qualified print+digital circulation is cited at 16,400.

https://www.waterwaysjournal.net Circulation: 16,400

WorkBoat Print + online

WorkBoat covers U.S. workboat markets and shipbuilding/repair—buyers of engines, systems and yard services—plus the International WorkBoat Show. Magazine subscribers exceed 25,000.

https://www.workboat.com Circulation: 25,000

Yachting Print + online

Yachting reaches an affluent power/sailing audience considering new builds, brokerage and service—useful for premium dealers and refit yards; brand footprint lists 65,000 print distribution.

https://www.yachtingmagazine.com Circulation: 65,000

Trade Only Today (Soundings Trade Only) Print + online

Soundings Trade Only (Trade Only Today) is North America’s #1 marine trade news source, covering dealers, marinas/boatyards, OEMs and suppliers. The monthly print edition is received by 29,500+ decision‑makers, with BPA‑audited circulation.

https://www.tradeonlytoday.com Circulation: 29,500