Market Research Trade Associations

American Association for Public Opinion Research (AAPOR)

US professional association advancing survey, opinion, and market research with a rigorous code of ethics, journals, training, and an annual conference.

https://www.aapor.org Membership: 2,000

Associação Brasileira de Empresas de Pesquisa (ABEP)

Brazil’s national trade body for research companies; represents the bulk of the country’s insights industry and maintains standards like the CRQ recruitment quality system.

https://abep.org Membership: 118

Arbeitskreis Deutscher Markt- und Sozialforschungsinstitute e.V. (ADM)

Germany’s national employers’ association for private market and social research institutes; members account for over 80% of industry turnover and the association leads self‑regulation and advocacy.

https://www.adm-ev.de Membership: 79

Asociación Peruana de Empresas de Investigación de Mercados (APEIM)

Peru’s national association of market research companies; upholds ethics, accredits member firms, and represents the sector nationally.

https://apeim.com.pe Membership: 21

Advertising Research Foundation (ARF)

Global nonprofit for advertising, media, and marketing research; convenes cross‑industry initiatives and publishes the Journal of Advertising Research.

https://thearf.org Membership: 400

Assirm (Associazione Italiana Ricerche di Mercato, Sondaggi di Opinione, Ricerca Sociale)

Italy’s national association of market, opinion, and social research companies; promotes ethics, quality norms, and industry advocacy.

https://www.assirm.it Membership: 66

AURA (Association of Users of Research Agencies)

UK network for client‑side insight leaders; provides CPD, events, a knowledge library, and a peer forum across a wide range of sectors.

https://www.aura.org.uk Membership: 850

British Polling Council (BPC)

UK association of polling organizations whose results are published in the media; sets disclosure rules and promotes best practice in polling.

https://www.britishpollingcouncil.org Membership: 33

EFAMRO (European Federation of Associations of Market Research Organisations)

European federation of national market research associations, providing a common voice on EU policy and championing quality standards such as ISO 20252.

https://efamro.eu Membership: 16

EPHMRA (European Pharmaceutical Market Research Association)

International association for healthcare and pharmaceutical insights professionals; offers ethics guidance, training, and a global community of practice.

https://www.ephmra.org Membership: 3,000

ESOMAR

Global association for data, research, and insights; provides a professional code, advocacy, and a worldwide network and events.

https://esomar.org Membership: 12,000

Insights Association (IA)

US industry association for the insights and analytics profession; leads advocacy, standards, certification, and a nationwide chapter system.

https://www.insightsassociation.org Membership: 30,000

Intellus Worldwide

Global association for healthcare insights and analytics professionals; provides all‑inclusive membership with flagship events and education.

https://www.intellus.org Membership: 500

Japan Marketing Research Association (JMRA)

Japan’s national marketing research association; sets ethics and training standards and includes corporate and supporting members across the industry.

https://www.jmra-net.or.jp Membership: 249

Market Research Society (MRS)

UK professional body for research, insight, and analytics; maintains the MRS Code of Conduct, accredits companies, and delivers training and awards.

https://www.mrs.org.uk Membership: 5,000

MSPA (Mystery Shopping Providers Association)

Global trade association for mystery shopping providers—an MR specialty focused on CX measurement—supporting standards, education, and networking.

https://mspa-global.org Membership: 450

OFBOR (Polish Organization of Opinion and Market Research Firms)

Poland’s employers’ association of research agencies; runs quality audits and co‑organizes Central Europe’s leading research congress.

https://ofbor.pl Membership: 20

Qualitative Research Consultants Association (QRCA)

Global network of qualitative research professionals offering education, standards, and community for moderators and qual specialists.

https://www.qrca.org Membership: 1,000

The Research Society (Australia)

Australia’s peak professional body for research and insights; provides advocacy, professional development, accreditation, and national events.

https://www.researchsociety.com.au Membership: 2,000

World Association for Public Opinion Research (WAPOR)

International association of public opinion researchers advancing survey science through conferences, publications, and standards.

https://wapor.org Membership: 400