Top Journalists in Market Research
Peter Adams Marketing Dive
Senior Reporter covering marketing trends with a strong focus on data-driven strategy and analytics stories for Marketing Dive. Specialties: Ad/marketing measurement, retail & CPG marketing, data collaborations, CTV.
Ryan Barwick Marketing Brew
Senior Reporter at Marketing Brew who regularly breaks and explains privacy and measurement stories shaping the marketing and insights ecosystem. Specialties: Privacy, ad-tech, measurement, regulation impacting data use.
Alex Brownsell WARC
Head of Content, WARC Media & Digital Commerce, overseeing reporting and analysis on media, data and effectiveness across WARC. Specialties: Media, digital commerce, advertising effectiveness and data.
Simon Chadwick Research World (ESOMAR)
Editor-in-Chief of ESOMAR’s Research World; long-time industry writer and commentator on the evolution of market research and insights. Specialties: Global MR industry trends, thought leadership, governance of the insights sector.
James Hercher AdExchanger
Senior Editor at AdExchanger reporting deeply on data, identity and the business of measurement in advertising. Specialties: Ad tech, identity, retail media, privacy and data strategy.
Ann Marie Kerwin WARC
Americas Editor at WARC, leading and contributing to coverage of insights and effectiveness across North and South America. Specialties: Americas marketing/insights coverage, editorial leadership, conference reporting.
Emily Koenig Hapka Quirk’s Media
Editor (Digital Content) at Quirk’s, commissioning and editing web features and newsletters for the market research community. Specialties: Digital content on MR methods and vendors; contributor management; news and features.
JC Lupis MarketingCharts
Publisher/Editor of MarketingCharts, curating and analyzing research findings for marketers with an emphasis on data quality and context. Specialties: Chart-led analysis of survey/data trends across marketing; benchmarking and industry stats.
Karen Lynch GreenBook
Head of Content at GreenBook; prolific interviewer and writer spotlighting methods, technology and leaders shaping insights. Specialties: Market research industry analysis, executive interviews, GRIT editorial, podcast hosting.
James McDonald WARC
Director of Data, Intelligence & Forecasting at WARC, authoring data-led reports widely used as industry benchmarks. Specialties: Advertising economics, forecasting, WARC Data & “Global Ad Trends.”
Katie McQuater Research Live (Market Research Society)
Head of Editorial for Research Live (MRS), leading daily industry coverage and reporting on methodologies, people and growth in insights. Specialties: Insight industry news, features, editorial direction for MR sector.
Leonard (Lenny) Murphy GreenBook
Chief Advisor (Insights & Development) at GreenBook and long‑time commentator who writes extensively on the business and future of market research. Specialties: Industry trends, technology adoption, GRIT analysis, thought leadership.
Jack Neff Ad Age
Editor-at-Large at Ad Age covering household & personal care, Walmart and market research with data-rich reporting. Specialties: CPG/retail, Walmart, market research coverage within brand/marketing.
Marlen Ramirez Quirk’s Media
Assistant News & Content Editor at Quirk’s; primary contact for the Daily News Queue and MR industry announcements. Specialties: Press releases, vendor news, personnel moves and MR product updates.
Lena Roland WARC
Content Director for WARC Strategy, shaping guides and analysis that synthesize research and best practice for marketers and insight pros. Specialties: Strategy content, WARC Guides, marketing effectiveness thought leadership.
Joseph Rydholm Quirk’s Media
Editor at Quirk’s Magazine overseeing editorial across print and digital on methods, case studies and careers in market research. Specialties: Editorial leadership, techniques/features, careers content for MR pros.
Allison Schiff AdExchanger
Managing Editor of AdExchanger; reports on measurement and privacy with deep coverage of the data that underpins digital advertising and research. Specialties: Measurement, privacy, mobile/app economy, platforms.
Jane Simms Research Live (contributor)
Freelance features writer for Research Live known for executive interviews and narratives on how research guides strategy. Specialties: Executive profiles, case-led features showing the impact of insight.
Nick Thomas MRWeb (Daily Research News Online)
Editor of MRWeb/DRNO, the research industry’s long‑running daily newswire with comprehensive coverage of companies and people. Specialties: Daily global MR industry news: M&A, appointments, launches, panels and data quality.
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