Supplement Online Shop + Subscription Model

What could be more meaningful than combining economic success with a positive contribution to the health of others? Doing good while operating profitably was one of the key motivations for building this business. However, my strategic focus now clearly lies in the B2B segment, which is why this shop is now for sale and should be handed over to a suitable successor.

The brand is clearly positioned, has high recognition value, and is characterized by stable, continuous demand and a loyal customer base. Operations are lean and efficiently organized, require minimal time, and function entirely without permanent staff.

WHY SUPPLEMENTS

- Supplements consistently generate high recurring revenue because they are consumable products taken daily.

- The supplement market offers fantastic opportunities. Once you've gained trust, additional products sell like hotcakes.

- The health and self-improvement market is a constantly growing market, fueled primarily by social media.

- Of course, there are competitors, as everywhere, but comparing supplements is significantly more difficult because the ingredients are individually blended for each one.

TOP 3 FEATURES

1.) In the first half of the year, 12% of revenue was generated from existing customers; in the second half, this figure had already risen to 27%. The trend here, as well as in subscription revenue, continues to increase.

2.) Minimal time commitment of approximately 30 minutes to 1 hour per day, as much of the process is automated and a solid foundation and clear processes were always prioritized during the company's development.

3.) Proprietary, unique combinations of active ingredients in the booming healthcare market – a true unique selling proposition, clearly distinguishable from the mass market.

NUMBERS

- Revenue 2024 = EUR 89,641.00
- Profit 2024 = EUR 14,355.00

- Revenue November 2025 = EUR 247,033.00
- Profit November 2025 = EUR 76,464.00

- Revenue Forecast 2026 = EUR 300,000.00
- Profit Forecast 2026 = EUR 130,000.00

SELLING PRICE

Given that this is not a typical, standard online shop like many others on the market, but rather a highly optimized business model that requires only about 45 minutes of daily operation, features self-developed and clearly differentiated products, and whose key performance indicators – especially subscription revenue and repurchase rates – are Given the company's continued growth, my asking price is €240,000. The expected profit for this year is approximately €80,000. I am also prepared to offer a partial seller's loan of 15%.

HANDOVER

I will ensure a smooth handover and onboarding process, particularly focusing on marketing, suppliers, products, etc. The duration of this handover can be negotiated individually.