Profitable Personalized Nutrition and Wellness

Profitable Personalized Nutrition and Wellness Platform

This profitable, bootstrapped health-tech business serves nearly 10,000 users and provides personalized nutrition and lifestyle guidance by combining genetics, blood biomarkers, and user feedback. The platform uses an AI tool to help users further personalize recommendations over time.

The company has strong traction with wellness clinics, IV clinics, functional medicine providers, and physicians. Its growth is powered by targeted supplement offerings, effective email segmentation, strong SEO, and consistently low customer acquisition costs. With HSA/FSA eligibility, 80% gross margins, and a lean operating model, the business is positioned for efficient scaling.

Highlights:
$690K revenue run rate | $400K SDE | 80% gross margins
Strong SEO and low CAC
Newly launched targeted supplement line with high repeat purchase rates
DNA test kits paired with simple, actionable guidance
Proprietary longitudinal health dataset with strategic value
Demonstrated B2B product market fit, ready for platform health integrations and SaaS expansion
Founded in 2018, bootstrapped, profitable, growing year over year
YoY Growth:
’23 over ’22 – 70%
’24 over ’23 – 362%
’25 Projection over ’24 – 32%
Opportunity:
An uncommon chance to acquire a high-margin, data-driven wellness platform with clear fundamentals, strong differentiation, and accelerating B2B adoption.